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SweetloreEncyclopedia of World Sweets (534)

SWEETS&CAKES

Holvaytar

Holvaytar・Halvaitar

Toasted flour, finished as a sweet paste

Sugar Confections / Uzbekistan, Tajikistan and elsewhere

Colored pencil illustration of holvaytar

Holvaytar (also Halvaitar) is a Central Asian sweet made by toasting wheat flour in fat, then adding a separately prepared sugar syrup and cooking it. In Uzbekistan it is served on a plate as a soft, deep reddish-brown paste and eaten with bread. Tajikistan’s halvoi tar (Ҳалвои тар) also has a form that is cut into squares or diamonds once it has cooled. From nearly liquid versions to ones that are cut into pieces, the way the flour and syrup are combined changes the form of the confection.

Toast the flour before adding the sweet liquid

The heart of the method is heating the flour thoroughly in fat. Wheat flour is added to hot fat and toasted, kept moving so it does not burn, until it turns brown. Then the syrup is poured in, and the mixture is stirred further and cooked. The order differs from that of a porridge, in which flour, water and sugar are cooked together from the start.

The flour-toasting stage creates color and aroma. After the syrup is added, the mixture is cooked until the flour absorbs the liquid and the whole becomes thick and uniform. Through these two stages, the flour is first given a toasty aroma and then finished as a sweet paste.

In Uzbekistan, methods using vegetable oil are well known, while Tajikistan has forms that use clarified butter or sheep’s tail fat. The fat is both the medium for toasting the flour and part of the aroma of the finished confection. Even with the same flour and sugar, changing the fat brings out flavors close to the local cuisine.

Homemade clarified butter, set solid
An example of homemade clarified butter, set solid. In Tajikistan, some forms of holvaytar toast the flour in fat like this, from which water and milk solids have been removed. Photo: Nobby Nobody / Wikimedia Commons / CC BY-SA 3.0. Full-size image obtained. No content alterations or cropping made for this use.

Served soft, or cooled and cut

In the form passed down in Tajikistan’s Hisor and Rasht valleys, wheat flour is toasted until it turns a color like that of dates, combined with syrup and transferred to a fairly deep dish. Once cool, it is cut into bite-sized squares or diamonds and sprinkled with pistachios, walnuts, almonds or other nuts. In another method, the nuts are mixed in before finishing.

Uzbek holvaytar, on the other hand, is brought to the table while still soft, just as it was poured onto the plate. Halvaytar, a similar Kyrgyz confection, is sometimes made by varying the amount of water to adjust its thickness and served with bread while still warm. These differ not only in the spelling of their names but also in how they are served: set in the dish and cut, or served soft.

The 1969 Tajik confectionery book lists separately a version made with honey and a version made with bekmes, a concentrated grape juice. For the honey version, honey and water are added to the toasted flour and cooked. For the bekmes version, the mixture with the concentrated juice added is spooned onto small plates, its surface is patterned with a spoon or similar utensil, and chopped pistachios or walnuts are sprinkled over it. When sweeteners other than sugar are used, the aroma of fruit or honey is layered over the sweetness. Rather than defining holvaytar by a single fixed color or firmness, it is easier to understand its various local forms by viewing it through the method of combining toasted flour with a sweet liquid.

Tahin helva on sale in Eskişehir, Turkey (2015). It is a different halva made with sesame, distinct from holvaytar, which uses toasted flour.
Tahin helva on sale in Eskişehir, Turkey (2015). It is a different halva made with sesame, distinct from holvaytar, which uses toasted flour. Photo: Zeynel Cebeci / Wikimedia Commons / CC BY-SA 4.0. Image obtained from the distributing source. No content alterations or cropping made for this use.

A sweet prepared for memorial gatherings

In Uzbekistan, holvaytar is associated with funerals and religious gatherings, and in some households it is also made on Thursdays in remembrance of the deceased. An ethnography of ritual foods in Surkhandarya records that this confection was quietly made at the very beginning of mourning and, in that area, shared among women. The same record also associates this sweet with the wish that the soul of the deceased may pass through the trials of the afterlife. This practice is a local record. In the same area, holvaytar is also made for Nawruz, Ramadan and the Festival of Sacrifice. It is not limited to mourning; it is also a sweet prepared according to the local calendar.

Turkey, too, has un helvası, made by toasting flour in fat and combining it with a sweet liquid. In Uşak it is described as an indispensable confection at weddings, and in Kütahya a custom has been recorded of putting warm helva in bread and handing it out to people paying condolence visits after a funeral. Depending on the place, sweets made from toasted flour appear at different occasions, both celebratory and mournful.

Turkish un helvası sprinkled with walnuts and served with tea
Turkish un helvası sprinkled with walnuts and served with tea (2015; location unknown). It is a different sweet made with toasted flour, not holvaytar itself. Photo: E4024 / Wikimedia Commons / CC BY-SA 4.0. Image obtained from the distributing source. No additional processing for this use.

The large family of confections known as halva also includes ones that use sesame paste to make a brittle block. Unlike those sesame confections, holvaytar is based on wheat flour toasted in a pot. It is a soft dish served with tea and bread.

Process diagram showing toasted flour combined with a sweet liquid, with one version served soft and another cooled and cut.

The sequence of toasting the flour and then adding the sweet liquid, and two finished results from different example proportions. Original diagram by Sweetlore. The vessels and sizes are represented conceptually.

Glossary

Bekmes
A concentrated sweetener made by boiling down grape juice. The Tajik confectionery book records a form of holvaytar that uses it.
Clarified butter
The fat obtained by removing water and milk solids from butter. It is one of the fats used to toast the flour.
Tail fat
Fat stored in the tails of sheep. It is used in Central Asian cooking and in some sweets.
Hisor
A region of Tajikistan that includes a valley. The tradition of halvoi tar has been recorded there.
Rasht
In the main text, the Rasht Valley in Tajikistan. It is a different area from the city of the same name in northern Iran.
TOPHolvaytar | Cafe & Sweets Parade Kyoto

(FAQ)

All You Need to Know

Do you have gluten-free sweets made without wheat flour?

Yes. We offer sweets made without wheat flour, such as madeleines made with rice flour. However, they are made in the same kitchen as products that use wheat flour. If you have a wheat allergy or need to strictly avoid wheat, please consult our staff before purchasing.

Do you use additives such as preservatives or emulsifiers?

We do not add preservatives or colorings when making our sweets.

Some of our baked goods (such as madeleines and chocolat) use baking powder to help the batter rise. In addition, ingredients we purchase, such as chocolate, may contain additives such as emulsifiers that help maintain their quality.

To see the ingredients we use, please check the ingredients listed on each product page.

When is the Seasonal Citrus and Lemon Curd Cake available?

This cake is sold on an irregular basis.
It is often available on Saturdays, Sundays and public holidays. We post updates on in-store availability as needed in our Instagram Reels, so please check there.

Do you sell fresh cakes on Wednesdays?

We do not currently sell fresh cakes on Wednesdays.
On Wednesdays, we mainly sell baked sweets and drinks.

*Many customers have asked about this, but no decision has been made yet about selling fresh cakes on Wednesdays.

Can I request noshi paper (noshi kakegami) for gifts, presents, and the like?

For gift boxes in sizes M and L, we offer inner noshi (uchi-noshi) only, at 100 yen (tax included) per sheet. Please specify the top inscription and name inscription, and place your request at least 3 days in advance. For same-day requests, please consult the shop.

Do you offer OEM (manufacturing of original products)?

We are currently accepting consultations on OEM requests, depending on their details.
To start, please contact us through the inquiry form with details such as your product concept, desired quantity, and sales purpose.

Where is the shop located?

Cafe & Sweets Parade Kyoto is in Uoya-cho, one street south of the Otesuji Shopping Street, a 4-minute walk from Keihan Fushimi-Momoyama Station and a 5-minute walk from Kintetsu Momoyama-Goryomae Station. Parade stands in an area full of history and charm. Nearby are Torisei, a sake and yakitori restaurant run by a long-established sake brewery; Teradaya, said to be the place where Sakamoto Ryoma was attacked; the Fushimi Jikkokubune, wooden boats that take you along the canal; and many other places.
For the exact location and other details of Cafe & Sweets Parade Kyoto, please check Google Maps↗︎.

What days is the shop open?

We are open every Wednesday through Sunday from 11:00 to 18:00 (last order 17:30). We are regularly closed on Mondays and Tuesdays.
On public holidays, we are open on some days and closed on others.
We may also close temporarily on irregular days, or open on regular closing days. For the latest information, please check Instagram↗︎ or Google Maps↗︎.

How can I place a large order?

Yes, we accept orders through this inquiry form.
Large orders are orders of 21 or more units, or orders with 10 or more delivery addresses.

Can you tell me about allergens in your products?

Whether a product uses egg, wheat flour, peanuts, walnuts, other nuts or dairy products is stated on the allergen list page and on each product’s page.

Peanuts (groundnuts) and walnuts are shown separately from “other nuts” such as almonds.

Points of caution other than the items above, such as sesame, gelatin and honey, are written in the “Notes” section of each product. However, not all allergens are listed. For assortments such as gift boxes, the ingredients of each sweet included are listed under [Ingredients] on the product page.

If you have any questions, please ask our in-store staff or call us (075-644-4118) before purchasing.

Do any of your products contain alcohol?

Yes. We mainly use liquor in the following sweets:

• Canelé de Bordeaux (rum)
• Galette Bretonne (with rum)
• Madeleine au Chocolat (with liqueur: Grand Marnier)

The Galette Bretonne and the Madeleine au Chocolat are also available in “without rum” and “without liqueur” versions, respectively, made without liquor.

▼Gift boxes
• Classic Baked Sweets Gift Box L [9 Varieties, 15 Pieces]: includes 2 Galettes Bretonnes (with rum)
• Classic Baked Sweets Gift Box M [9 Varieties, 9 Pieces]: includes 1 Madeleine au Chocolat (with liqueur)
• Gluten-Free Gift Box [S] and Gift Box [M] with Higuchi Apiary: contain no sweets made with liquor

Even in baked sweets, a small amount of alcohol may remain. Children, pregnant women, people sensitive to alcohol and anyone who will be driving should take care.

For seasonal products, please check the “Notes” section on the allergen list page.

Is there parking?

The shop does not have its own dedicated parking lot. If you are coming by car, please use one of the paid coin-operated parking lots nearby.
If you are coming by train, the shop is about a 4-minute walk from Fushimi-Momoyama Station on the Keihan Main Line and about a 5-minute walk from Momoyama-Goryomae Station on the Kintetsu Line.

Can I eat and drink in the shop?

Yes, you can enjoy your order in our in-store eat-in space. Seating consists of 5 counter seats and 4 terrace seats (2 tables for 2 people each). High-speed Wi-Fi is also available.
Takeout is available as well. Opening hours are 11:00–18:00 (last order 17:30).

Where can I check the day’s cake selection and sold-out items?

The fresh cakes we sell change from day to day. We post updates on in-store availability as needed on Instagram↗︎.
Items may sell out after a post. If you want to be sure to get something, please call us (075-644-4118).

Do the 2 types of lemon cake differ in how they should be stored and how long they keep?

Yes. The lemon cake with icing must be kept refrigerated and keeps until the end of the day of purchase. The lemon cake without icing can be stored at room temperature and keeps for approximately 7 days from the date of manufacture. Please prioritize the date shown on the label of the product you have.

How long do baked-goods gifts keep, and how should I store them?

As a guideline, baked-goods gifts keep for about 2 weeks from the date of manufacture. Please store them in a cool place, away from direct sunlight and high temperature and humidity. The exact date is printed on the back of each individual sweet.

What payment methods can I use in store?

▼In store
• Cash
• Credit cards: Visa, Mastercard, JCB, American Express, Diners Club, Discover
• Transit IC e-money: Suica, PASMO, ICOCA, Kitaca, TOICA, manaca, SUGOCA, nimoca, Hayakaken
• Other e-money: iD, QUICPay+
• Code payments: PayPay, Rakuten Pay, d Barai, au PAY, Merpay, WeChat Pay, Alipay+, and others

Apple Pay and Google Pay can be used if one of the e-money services or cards listed above is registered.

What kind of cream puff is the Oven-Baked Cream Puff?

It is our classic cream puff: a crisp cookie-crust choux generously filled with a rich cream that combines fresh cream with custard made using “Sakura” eggs from a purely Japanese chicken breed.
It must be kept refrigerated; please eat it on the day of purchase. We also offer a caramel-flavored version, the “Oven-Baked Caramel Cream Puff.”
For details, please see the Oven-Baked Cream Puff product page.

What Are Meringue Cookies?

Meringue cookies are sweets made by baking and drying meringue, which is egg white and sugar whipped together. At Parade, we use kibi sugar (Japanese cane sugar) and finish them with a light texture: a crisp first bite, then an airy, fizzy melt in your mouth.

What kind of sweet is a sablé diamant?

True to its name, which means “diamond” in French, this is a sablé coated with sugar that sparkles around the outside. For the sugar coating, we use vanilla sugar that we make by hand in our shop from vanilla bean pods.
It keeps for about 3 weeks. Please store it in a cool place, away from direct sunlight, high temperatures and humidity. It is also included in our baked goods gift boxes.
For details, please see the Sablé Diamant product page.

Is the Galette Bretonne available both with and without rum?

Yes. It is available both with rum and without rum. The individually sold Galette Bretonne contains rum. The rum-free version is included in our gift boxes. Please contact the store to ask whether it can be purchased individually.

What kind of sweet is a Linzer torte?

The Linzer torte is a sweet associated with Linz, Austria, combining a nut pastry with jam. At Parade, we layer a cinnamon-scented pastry, almond batter and our house-made framboise (raspberry) jam, and bake them together.

What baked goods can I choose as a gift (temiyage) from Fushimi?

We offer Gifts M and L, assortments of our classic baked goods; Gift S, with sweets made with rice flour; and a gift that includes honey from Kyoto Higuchi Apiary. You can choose based on the number of pieces, the ingredients, and the recipient’s preferences. As a guideline, the baked goods keep for about 2 weeks from the date of manufacture.

How do the gift boxes differ by type?

They differ in the types and number of sweets they contain.
・Classic Baked Goods Gift Box M [9 types, 9 items]: 2 types of sablé (12 pieces each), Galette Bretonne, 3 types of madeleine, financier, Sésame Matcha, Boule de Neige Chocolat
・Classic Baked Goods Gift Box L [9 types, 15 items]: 2 types of sablé (12 pieces each), Galette Bretonne (2 each without rum and with rum), Honey Madeleine, Madeleine Chocolat (without liqueur), financier, Sésame Matcha, Boule de Neige Chocolat
・[Gluten-Free] Gift Box [S]: 4 Honey Madeleines, 2 Madeleine Chocolat (without liqueur), 2 Sésame Matcha, 2 Boule de Neige Chocolat
・Gift Box [M] with Higuchi Bee Farm: 8 classic baked goods in 7 types, plus Wildflower Honey (160 g) from Kyoto Higuchi Bee Farm
The sweets made with liquor are the Galette Bretonne (with rum) in the L box and the Madeleine Chocolat (with liqueur) in the M box. For full details, please see the list of gift boxes.

What kinds of honey, eggs and chocolate do you use?

The ingredients we use vary by product. Our main ingredients are as follows.
• Honey: Purely Japanese honey from Higuchi Apiary in Fushimi, Kyoto (Honey Madeleine, Caramelized Honey Canelé, etc.)
• Eggs: “Sakura” eggs from purely Japanese-bred hens (Oven-Baked Cream Puff, Canelé de Bordeaux, Honey Madeleine, etc.)
• Chocolate: Chocolate from Valrhona of France (Madeleine Chocolat, etc.)
• Butter: Cultured butter (Brown Butter Financier, Galette Bretonne, etc.)
Please check each product page for that product’s ingredients.

Is there an ideal temperature or way to warm the sweets so they taste their best?

Depending on the product, there are recommended ways to enjoy it.
• Canelé de Bordeaux: Warming it for 3–5 minutes in a toaster oven that has not been preheated makes the caramel on the surface crisp, giving it a texture close to freshly baked.
• Brown Butter Financier: Warming it in a toaster oven for about 1–2 minutes gives it a texture and aroma close to freshly baked.
• Linzer Torte: The ideal serving temperature is 5–20°C.
• Lemon Cake (with icing): We recommend letting it sit at room temperature for a little while to enjoy the fluffy texture of the cake, or, in summer, enjoying it chilled straight from the refrigerator.
Toaster ovens heat differently depending on the model, so please keep an eye on the sweets while warming them to avoid burning.

How many people do Size 4, Size 5 and Size 6 whole cakes serve?

Parade’s “Decoration Cake with Fresh Cream and Seasonal Fruit” serves approximately 3–4 people in Size 4, 4–6 people in Size 5 and 6–7 people in Size 6. Please choose a size based on how much will be eaten and whether it will be served together with other sweets.

How long can I carry a cake? Do I need ice packs or an insulated bag?

Please plan on carrying it for about 1 hour. Conditions vary depending on the temperature, the type of cake and how you travel, so if you are planning a long journey, please consult the shop before purchase.

Can I have a message plate or candles added to a birthday cake?

The “Decoration Cake with Fresh Cream and Seasonal Fruit” comes with an original cookie plate and 1 set of 5 candles. A charge applies to candles from the 2nd set onward.

Are the sweets for sharing at work individually wrapped? How many people can a gift serve?

The Classic Baked Goods Gift is an assortment of sweets packed in individual bags. Note, however, that “9 items” does not mean 9 pieces: some items, such as the sablés, contain several pieces in one bag. Please think separately about how many people you are giving to and how many bags you want to give each person.

What is the difference between a financier and a madeleine?

Generally, a financier is characterized by the flavors of egg whites, almonds, and browned butter, while a madeleine is typically based on a batter made with whole eggs. At Cafe & Sweets Parade Kyoto, we offer the Brown Butter Financier and a madeleine made with rice flour and honey.

Do canelés taste better warmed? How do you recommend eating them?

If you warm Parade’s Canelé de Bordeaux for about 3 to 5 minutes in a toaster oven that has not been preheated, the caramel on the surface becomes crisp, and you can enjoy a texture and aroma close to freshly baked. Because heating varies by model, please keep an eye on it while it warms.

Can cakes and baked goods be frozen?

Because ingredients and finishing differ from product to product, we do not state that all cakes and baked goods can be frozen under the same conditions. Please first check each product’s storage instructions and date label. If you plan to freeze a product, please consult the shop before purchasing and tell us the product name.

What is the difference between sablés, cookies and galettes?

“Cookie” is a name for a wide range of baked goods. “Sablé” is used as a name describing a texture that crumbles softly like sand, and “galette” is used for sweets with a flat shape, among other things. Parade’s Galette Bretonne is a thick-baked cookie made with butter.

Can I get paper bags, small bags for sharing or gift wrapping?

In store, paper bags, plastic bags, bags for baked goods and gift wrapping are available for a fee. Prices vary by type and size. Please let us know how many you need and any wrapping requests before purchase.

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Cafe & Sweets Parade Kyoto

〒612-8041

Heights Momoyama No. 105, 574 Uoya-cho, Fushimi-ku, Kyoto-shi, Kyoto

* If you are coming by car, please use a nearby parking lot.

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