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SweetloreEncyclopedia of World Sweets (534)

SWEETS&CAKES

Vlaai

Vlaai

A sweet fruit or rice filling on a thin yeast dough

Pies / Limburg, Netherlands, and other areas

Colored pencil illustration showing the shape and structure of vlaai

A thin yeast dough is laid in a shallow tin and filled with cherries, apricots or rice cooked in milk. Vlaai from Limburg in the Netherlands and Belgium is a round pastry made with a bread-like dough, and it also draws on techniques for preserving fruit. The surface varies with a lattice, a crumble topping, and whether or not there is a lid. The pastry spread from farm harvest festivals to the Sunday table and to small station kiosks. Pastries generally called vlaai are made in many different ways, but the name “Limburgse vlaai”, jointly protected by the two countries, comes with conditions on the area of production and the method.

Fruit set in a thin yeast dough

The base is a dough made mainly of wheat flour combined with yeast, milk, fat and other ingredients. After proofing, it is rolled out into a round and pressed along the bottom and sides of a shallow tin. Keeping the baked base thin produces a low pastry in which the fruit can be enjoyed generously.

The filling uses fruits such as cherries and apricots, or cooked fruit. With very juicy fruit, the thickness of the filling is adjusted so that too much moisture does not move into the dough during baking. When the surface is covered with a dough lattice, red or orange fruit shows between the strips.

In Rutger van den Broek’s home recipe (the proportions of ingredients and the method), flour is mixed with yeast, butter, sugar, egg and lukewarm milk, kneaded thoroughly and left to rise for about 1 hour. The dough is briefly kneaded again, spread thin and pressed firmly into a shallow tin, and the excess edge is trimmed off before the filling goes in. In this method, the vlaai is not forced out of the tin right after baking but is left to cool a little before being moved to a rack.

Varied fillings using preserved fruit and rice cooked in milk

Fruit growing and fruit-preserving techniques, both thriving in Limburg in the two countries, have fostered the variety of fillings. Bakkemoezenvlaai, made with dried pears, is one example. As preserving in jars spread, fillings could also be prepared outside the cherry season. Fruit-filled and milk-based vlaai were made in alternation, and vlaai became a pastry that could be served at festivals, processions and village fairs throughout the year.

Dried fruit, cooked fruit and milk-and-rice porridge each release moisture differently, so their moisture is adjusted so that they can be filled into the thin base.

Besides fruit, some vlaai are filled with rice pudding made by simmering rice soft in milk, cream, semolina cooked in milk, fresh cheese and more. The finish also varies: some are scattered with small crumbs of dough, some are covered with a lid, and some leave the filling exposed.

Vlaai filled with rice cooked in milk offers the mellowness of milk and the softness of rice grains, unlike the tartness of fruit. Even with the same yeast dough, the flavour and texture change with the filling. Cutting one round vlaai into wedges lets you taste both the bread-like edge and the sweet, filled centre in a single slice.

Rijstvlaai filled with rice
Rijstvlaai, a Belgian rice tart filled with rice (location and date unknown). Unlike vlaai with a lattice over fruit, it is baked with the surface of the filling exposed. Photo: Frinck (Frinck51) / Wikimedia Commons / CC BY-SA 3.0. Original-size image obtained. No alterations to the content or cropping by us.

The breakfast anecdote of 1189 and vlade in old cookery manuscripts

A modern translation of the chronicle of Sint-Truiden Abbey also includes an episode in which, around the time of a siege in 1189, town officials and citizens baked pastries by a method handed down locally and brought them to the tent of Duke Hendrik of Leuven for his breakfast, in order to soften his heart. The translation calls these pastries vlaai, but it does not record the composition of the dough or the filling.

In old cookbooks of the Low Countries, vlade, a word close to the present name, does not refer only to today’s Limburg fruit pastry. A 16th-century Ghent cookery manuscript transcribed by food culture researcher Christianne Muusers contains a “cream vlade” combining cream, egg yolks, a little flour and sugar, as well as one baked with cherries combined with milk and spices. Meanwhile, a separate “tart of cherries and berries” fills a bread-like crust with fruit, cinnamon and sugar. The example given for the crust is wheat flour, a little rapeseed oil and egg white. Milk pastries with a similar name existed side by side with pastries that held fruit in a bread-like crust.

A Limburg landscape and a slice of vlaai
Vlaai set against a Limburg landscape (14 March 2014). The photo shows a cross-section of the red fruit filling and the thin base together with the local scenery. Photo: GameLegend / Wikimedia Commons / CC0. Downscaled version obtained from Commons. Released under CC0 by the photographer. No alterations to the content or cropping by us.

From harvest festivals to the Sunday table, and the geographical indication

The document describing the protected name quotes a passage from writer Jacobus Craandijk’s 1878 travelogue in which vlaai, made by placing cooked fruit on wheat dough, is laid out at a harvest festival on a Limburg farm. In the 20th century, this pastry for celebrations at home and on farms spread to local bakeries and became something eaten not only at festivals but also on Sundays.

“Limburgse vlaai”, jointly protected by artisans of both countries, was recognised as a geographical indication (BGA/PGI) in 2024. Qualifying vlaai is made in Limburg in either of the two countries, and the baked base is 1 centimetre thick or less. The filling and the topping are baked together, and no additional decoration is added after baking.

Such a designation protects not only the outward form of a yeast dough topped with fruit but also the process of baking by local bakers and the work of delivering the vlaai fresh.

Two or three slices with celebratory coffee, and how to serve them

At village festivals, weddings and First Communion celebrations, there was a custom of serving each person two or three slices of different flavours with coffee at around 4 p.m. In the way of eating described by a local tourism organisation in Leudal, a large vlaai is cut into 8, 10 or 12 wedges, which are moved onto small plates with a cake server and served with a fork. Vlaai is served at room temperature or at about the temperature of a cool storeroom rather than straight from the refrigerator. One with a firm base can also be held in the hand, with the outer crust eaten last. People enjoy choosing among rice and fruit, lattice and crumble, taking one slice each of several kinds.

Vlaai also appears at birthday celebrations at universities. A researcher who stayed at Maastricht University in 2017 describes how, at the department where they were based, graduate students’ birthdays were celebrated together each month, with people gathering around coffee and vlaai in the break room. In addition to festivals and family gatherings, vlaai has also become a pastry shared with the people one works and studies alongside every day.

Vlaai decorated after baking, and the method conditions for the protected name

Some ordinary vlaai are topped with fresh fruit or cream after baking. Rutger decorates a baked and cooled base with a cream made by mixing custard with fresh cream. In contrast, a pastry using the protected name must be baked together with its filling and its finish.

Vlaai lined up at a shop in Maastricht
Vlaai displayed side by side for sale in Maastricht (18 August 2017). Large pastries with different surface patterns and fillings fill the counter. Photo: dronepicr / Wikimedia Commons / CC BY 2.0. Downscaled version obtained from Commons. No alterations to the content or cropping by us.

The small vlaai of “Antje of the Station” and the spread of sales networks

Railway kiosks played a part in how this regional pastry became known to outsiders. According to the record of a lecture given at a local history society, Maria Hubertina Hendrikx, known as “Antje of the Station”, began working at the station restaurant in Weert in 1897 and took over its management in 1911. The small Weert vlaai she sold, about 13 centimetres in diameter, became a speciality by which travellers remembered the town. In addition to the large vlaai cut at home, small vlaai that could be bought at the station and carried away also spread the region’s name. The erection of a statue in front of the station in 1989 also shows that she, who sold the pastry, is commemorated in the region.

Sales also spread through a pastry company’s distribution network. MultiVlaai’s company history states that it began with Enpé, a bakery in the village of Sevenum in Limburg, and opened its first shop in Amsterdam in September 1986. Under this system, vlaai with fruit, vlaai covered with a dough lattice or crumble, and rice vlaai topped with whipped cream are transported daily from Limburg and sold. Baking in the region became linked with being able to eat vlaai in distant cities.

Glossary

Limburg
The name of a region and province found in each of the Netherlands and Belgium.
Semolina
A granular flour made by coarsely grinding wheat.
Geographical indication
A system that protects names whose characteristics or reputation are linked to their place of origin.
Bakkemoezenvlaai
Vlaai filled with dried pears.
Jacobus Craandijk
A 19th-century Dutch travel writer. He wrote about vlaai at harvest festivals.
Rutger van den Broek
A Dutch baking author who publishes vlaai recipes for home cooks.
Antje van de Statie
Literally “Antje of the Station”. The nickname of Maria Hubertina Hendrikx, who sold small vlaai at the station in Weert.
Christianne Muusers
A food culture researcher who transcribes and translates old Dutch cookery manuscripts.
Sint-Truiden
A town in the present-day province of Limburg, Belgium.
Duke Hendrik of Leuven
The figure who is presented with breakfast pastries in an episode from a late-12th-century chronicle.
MultiVlaai
A pastry shop chain that also sells vlaai baked in Limburg at shops in other regions.
BGA/PGI
The Dutch and English abbreviations for protected geographical indication.
TOPVlaai | Cafe & Sweets Parade Kyoto

(FAQ)

All You Need to Know

Do you have gluten-free sweets made without wheat flour?

Yes. We offer sweets made without wheat flour, such as madeleines made with rice flour. However, they are made in the same kitchen as products that use wheat flour. If you have a wheat allergy or need to strictly avoid wheat, please consult our staff before purchasing.

Do you use additives such as preservatives or emulsifiers?

We do not add preservatives or colorings when making our sweets.

Some of our baked goods (such as madeleines and chocolat) use baking powder to help the batter rise. In addition, ingredients we purchase, such as chocolate, may contain additives such as emulsifiers that help maintain their quality.

To see the ingredients we use, please check the ingredients listed on each product page.

When is the Seasonal Citrus and Lemon Curd Cake available?

This cake is sold on an irregular basis.
It is often available on Saturdays, Sundays and public holidays. We post updates on in-store availability as needed in our Instagram Reels, so please check there.

Do you sell fresh cakes on Wednesdays?

We do not currently sell fresh cakes on Wednesdays.
On Wednesdays, we mainly sell baked sweets and drinks.

*Many customers have asked about this, but no decision has been made yet about selling fresh cakes on Wednesdays.

Can I request noshi paper (noshi kakegami) for gifts, presents, and the like?

For gift boxes in sizes M and L, we offer inner noshi (uchi-noshi) only, at 100 yen (tax included) per sheet. Please specify the top inscription and name inscription, and place your request at least 3 days in advance. For same-day requests, please consult the shop.

Do you offer OEM (manufacturing of original products)?

We are currently accepting consultations on OEM requests, depending on their details.
To start, please contact us through the inquiry form with details such as your product concept, desired quantity, and sales purpose.

Where is the shop located?

Cafe & Sweets Parade Kyoto is in Uoya-cho, one street south of the Otesuji Shopping Street, a 4-minute walk from Keihan Fushimi-Momoyama Station and a 5-minute walk from Kintetsu Momoyama-Goryomae Station. Parade stands in an area full of history and charm. Nearby are Torisei, a sake and yakitori restaurant run by a long-established sake brewery; Teradaya, said to be the place where Sakamoto Ryoma was attacked; the Fushimi Jikkokubune, wooden boats that take you along the canal; and many other places.
For the exact location and other details of Cafe & Sweets Parade Kyoto, please check Google Maps↗︎.

What days is the shop open?

We are open every Wednesday through Sunday from 11:00 to 18:00 (last order 17:30). We are regularly closed on Mondays and Tuesdays.
On public holidays, we are open on some days and closed on others.
We may also close temporarily on irregular days, or open on regular closing days. For the latest information, please check Instagram↗︎ or Google Maps↗︎.

How can I place a large order?

Yes, we accept orders through this inquiry form.
Large orders are orders of 21 or more units, or orders with 10 or more delivery addresses.

Can you tell me about allergens in your products?

Whether a product uses egg, wheat flour, peanuts, walnuts, other nuts or dairy products is stated on the allergen list page and on each product’s page.

Peanuts (groundnuts) and walnuts are shown separately from “other nuts” such as almonds.

Points of caution other than the items above, such as sesame, gelatin and honey, are written in the “Notes” section of each product. However, not all allergens are listed. For assortments such as gift boxes, the ingredients of each sweet included are listed under [Ingredients] on the product page.

If you have any questions, please ask our in-store staff or call us (075-644-4118) before purchasing.

Do any of your products contain alcohol?

Yes. We mainly use liquor in the following sweets:

• Canelé de Bordeaux (rum)
• Galette Bretonne (with rum)
• Madeleine au Chocolat (with liqueur: Grand Marnier)

The Galette Bretonne and the Madeleine au Chocolat are also available in “without rum” and “without liqueur” versions, respectively, made without liquor.

▼Gift boxes
• Classic Baked Sweets Gift Box L [9 Varieties, 15 Pieces]: includes 2 Galettes Bretonnes (with rum)
• Classic Baked Sweets Gift Box M [9 Varieties, 9 Pieces]: includes 1 Madeleine au Chocolat (with liqueur)
• Gluten-Free Gift Box [S] and Gift Box [M] with Higuchi Apiary: contain no sweets made with liquor

Even in baked sweets, a small amount of alcohol may remain. Children, pregnant women, people sensitive to alcohol and anyone who will be driving should take care.

For seasonal products, please check the “Notes” section on the allergen list page.

Is there parking?

The shop does not have its own dedicated parking lot. If you are coming by car, please use one of the paid coin-operated parking lots nearby.
If you are coming by train, the shop is about a 4-minute walk from Fushimi-Momoyama Station on the Keihan Main Line and about a 5-minute walk from Momoyama-Goryomae Station on the Kintetsu Line.

Can I eat and drink in the shop?

Yes, you can enjoy your order in our in-store eat-in space. Seating consists of 5 counter seats and 4 terrace seats (2 tables for 2 people each). High-speed Wi-Fi is also available.
Takeout is available as well. Opening hours are 11:00–18:00 (last order 17:30).

Where can I check the day’s cake selection and sold-out items?

The fresh cakes we sell change from day to day. We post updates on in-store availability as needed on Instagram↗︎.
Items may sell out after a post. If you want to be sure to get something, please call us (075-644-4118).

Do the 2 types of lemon cake differ in how they should be stored and how long they keep?

Yes. The lemon cake with icing must be kept refrigerated and keeps until the end of the day of purchase. The lemon cake without icing can be stored at room temperature and keeps for approximately 7 days from the date of manufacture. Please prioritize the date shown on the label of the product you have.

How long do baked-goods gifts keep, and how should I store them?

As a guideline, baked-goods gifts keep for about 2 weeks from the date of manufacture. Please store them in a cool place, away from direct sunlight and high temperature and humidity. The exact date is printed on the back of each individual sweet.

What payment methods can I use in store?

▼In store
• Cash
• Credit cards: Visa, Mastercard, JCB, American Express, Diners Club, Discover
• Transit IC e-money: Suica, PASMO, ICOCA, Kitaca, TOICA, manaca, SUGOCA, nimoca, Hayakaken
• Other e-money: iD, QUICPay+
• Code payments: PayPay, Rakuten Pay, d Barai, au PAY, Merpay, WeChat Pay, Alipay+, and others

Apple Pay and Google Pay can be used if one of the e-money services or cards listed above is registered.

What kind of cream puff is the Oven-Baked Cream Puff?

It is our classic cream puff: a crisp cookie-crust choux generously filled with a rich cream that combines fresh cream with custard made using “Sakura” eggs from a purely Japanese chicken breed.
It must be kept refrigerated; please eat it on the day of purchase. We also offer a caramel-flavored version, the “Oven-Baked Caramel Cream Puff.”
For details, please see the Oven-Baked Cream Puff product page.

What Are Meringue Cookies?

Meringue cookies are sweets made by baking and drying meringue, which is egg white and sugar whipped together. At Parade, we use kibi sugar (Japanese cane sugar) and finish them with a light texture: a crisp first bite, then an airy, fizzy melt in your mouth.

What kind of sweet is a sablé diamant?

True to its name, which means “diamond” in French, this is a sablé coated with sugar that sparkles around the outside. For the sugar coating, we use vanilla sugar that we make by hand in our shop from vanilla bean pods.
It keeps for about 3 weeks. Please store it in a cool place, away from direct sunlight, high temperatures and humidity. It is also included in our baked goods gift boxes.
For details, please see the Sablé Diamant product page.

Is the Galette Bretonne available both with and without rum?

Yes. It is available both with rum and without rum. The individually sold Galette Bretonne contains rum. The rum-free version is included in our gift boxes. Please contact the store to ask whether it can be purchased individually.

What kind of sweet is a Linzer torte?

The Linzer torte is a sweet associated with Linz, Austria, combining a nut pastry with jam. At Parade, we layer a cinnamon-scented pastry, almond batter and our house-made framboise (raspberry) jam, and bake them together.

What baked goods can I choose as a gift (temiyage) from Fushimi?

We offer Gifts M and L, assortments of our classic baked goods; Gift S, with sweets made with rice flour; and a gift that includes honey from Kyoto Higuchi Apiary. You can choose based on the number of pieces, the ingredients, and the recipient’s preferences. As a guideline, the baked goods keep for about 2 weeks from the date of manufacture.

How do the gift boxes differ by type?

They differ in the types and number of sweets they contain.
・Classic Baked Goods Gift Box M [9 types, 9 items]: 2 types of sablé (12 pieces each), Galette Bretonne, 3 types of madeleine, financier, Sésame Matcha, Boule de Neige Chocolat
・Classic Baked Goods Gift Box L [9 types, 15 items]: 2 types of sablé (12 pieces each), Galette Bretonne (2 each without rum and with rum), Honey Madeleine, Madeleine Chocolat (without liqueur), financier, Sésame Matcha, Boule de Neige Chocolat
・[Gluten-Free] Gift Box [S]: 4 Honey Madeleines, 2 Madeleine Chocolat (without liqueur), 2 Sésame Matcha, 2 Boule de Neige Chocolat
・Gift Box [M] with Higuchi Bee Farm: 8 classic baked goods in 7 types, plus Wildflower Honey (160 g) from Kyoto Higuchi Bee Farm
The sweets made with liquor are the Galette Bretonne (with rum) in the L box and the Madeleine Chocolat (with liqueur) in the M box. For full details, please see the list of gift boxes.

What kinds of honey, eggs and chocolate do you use?

The ingredients we use vary by product. Our main ingredients are as follows.
• Honey: Purely Japanese honey from Higuchi Apiary in Fushimi, Kyoto (Honey Madeleine, Caramelized Honey Canelé, etc.)
• Eggs: “Sakura” eggs from purely Japanese-bred hens (Oven-Baked Cream Puff, Canelé de Bordeaux, Honey Madeleine, etc.)
• Chocolate: Chocolate from Valrhona of France (Madeleine Chocolat, etc.)
• Butter: Cultured butter (Brown Butter Financier, Galette Bretonne, etc.)
Please check each product page for that product’s ingredients.

Is there an ideal temperature or way to warm the sweets so they taste their best?

Depending on the product, there are recommended ways to enjoy it.
• Canelé de Bordeaux: Warming it for 3–5 minutes in a toaster oven that has not been preheated makes the caramel on the surface crisp, giving it a texture close to freshly baked.
• Brown Butter Financier: Warming it in a toaster oven for about 1–2 minutes gives it a texture and aroma close to freshly baked.
• Linzer Torte: The ideal serving temperature is 5–20°C.
• Lemon Cake (with icing): We recommend letting it sit at room temperature for a little while to enjoy the fluffy texture of the cake, or, in summer, enjoying it chilled straight from the refrigerator.
Toaster ovens heat differently depending on the model, so please keep an eye on the sweets while warming them to avoid burning.

How many people do Size 4, Size 5 and Size 6 whole cakes serve?

Parade’s “Decoration Cake with Fresh Cream and Seasonal Fruit” serves approximately 3–4 people in Size 4, 4–6 people in Size 5 and 6–7 people in Size 6. Please choose a size based on how much will be eaten and whether it will be served together with other sweets.

How long can I carry a cake? Do I need ice packs or an insulated bag?

Please plan on carrying it for about 1 hour. Conditions vary depending on the temperature, the type of cake and how you travel, so if you are planning a long journey, please consult the shop before purchase.

Can I have a message plate or candles added to a birthday cake?

The “Decoration Cake with Fresh Cream and Seasonal Fruit” comes with an original cookie plate and 1 set of 5 candles. A charge applies to candles from the 2nd set onward.

Are the sweets for sharing at work individually wrapped? How many people can a gift serve?

The Classic Baked Goods Gift is an assortment of sweets packed in individual bags. Note, however, that “9 items” does not mean 9 pieces: some items, such as the sablés, contain several pieces in one bag. Please think separately about how many people you are giving to and how many bags you want to give each person.

What is the difference between a financier and a madeleine?

Generally, a financier is characterized by the flavors of egg whites, almonds, and browned butter, while a madeleine is typically based on a batter made with whole eggs. At Cafe & Sweets Parade Kyoto, we offer the Brown Butter Financier and a madeleine made with rice flour and honey.

Do canelés taste better warmed? How do you recommend eating them?

If you warm Parade’s Canelé de Bordeaux for about 3 to 5 minutes in a toaster oven that has not been preheated, the caramel on the surface becomes crisp, and you can enjoy a texture and aroma close to freshly baked. Because heating varies by model, please keep an eye on it while it warms.

Can cakes and baked goods be frozen?

Because ingredients and finishing differ from product to product, we do not state that all cakes and baked goods can be frozen under the same conditions. Please first check each product’s storage instructions and date label. If you plan to freeze a product, please consult the shop before purchasing and tell us the product name.

What is the difference between sablés, cookies and galettes?

“Cookie” is a name for a wide range of baked goods. “Sablé” is used as a name describing a texture that crumbles softly like sand, and “galette” is used for sweets with a flat shape, among other things. Parade’s Galette Bretonne is a thick-baked cookie made with butter.

Can I get paper bags, small bags for sharing or gift wrapping?

In store, paper bags, plastic bags, bags for baked goods and gift wrapping are available for a fee. Prices vary by type and size. Please let us know how many you need and any wrapping requests before purchase.

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Cafe & Sweets Parade Kyoto

〒612-8041

Heights Momoyama No. 105, 574 Uoya-cho, Fushimi-ku, Kyoto-shi, Kyoto

* If you are coming by car, please use a nearby parking lot.

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