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SweetloreEncyclopedia of World Sweets (534)

SWEETS&CAKES

Brownie

Brownie

An American chocolate confection cut from a sheet pan

Baked Sweets / United States

Colored pencil illustration showing the shape and structure of a brownie

Beneath a thin baked surface lies a moist chocolate crumb. The brownie is a confection that developed in the United States, baked in a shallow pan and cut into squares or bars. Some are dense and chewy while others are light and close to cake, so even under the same name, the texture is not uniform. In late-19th-century records, the name “brownie,” a formula using chocolate, and the form of a cut bar were not yet necessarily linked.

Mixing brownie batter in a bowl
A photo published as a step in making brownies (October 10, 2012; location unknown). Dry ingredients are being added to the batter in a bowl and mixed in with a spatula. Photo: Roozitaa / Wikimedia Commons / CC BY-SA 3.0. Downscaled version obtained from Commons. We made no alterations to the content and no cropping.

Combining Flour, Fat, Sugar, and Moisture

A batter with relatively little flour and plenty of fat and sugar tends to bake up close-textured and moist. Increasing the proportions of flour, eggs, liquid, and leavening brings it closer to a cake with fine air bubbles. The internal crumb and texture also differ between versions made with melted butter or oil and those made by creaming butter and sugar.

Cocoa powder and solid chocolate are not ingredients that can be swapped by equal weight. Chocolate contains fat and sugar in addition to cocoa solids, while cocoa powder absorbs moisture. Rather than simply reducing the flour, bakers adjust the whole formula for the amounts of moisture, fat, and sugar in each ingredient and for the amounts of flour and eggs that help the baked batter hold its shape.

A slice of chocolate brownie with visible air bubbles
A slice published as a chocolate brownie (October 27, 2022; location unknown). An example of a batter that retains air bubbles in the center. Photo: JefferySAC / Wikimedia Commons / CC BY-SA 4.0. Original-size image obtained. We made no alterations to the content and no cropping.

The Thin Surface Film and Doneness at the Center

Some brownies develop a thin, glossy film on top. Steps such as warming the sugar with butter to partially dissolve it contribute to this surface. Not all brownies form the same film; depending on the mixing method and ingredients, some do not develop a glossy film on the surface.

In a shallow pan, heat reaches the edges first, and the center tends to stay moist. A dense formula may be done when a skewer inserted in the center comes out with sticky batter clinging to it. Baking until the skewer comes out completely dry, as with lighter types, can cost it the intended softness. Bakers watch how the edges are browning and the state of the center according to the texture they want and the formula.

Brownies cut into triangles
Brownies with granular decorations scattered over the top (September 3, 2020; location unknown). They have been cut into triangles. The ingredients of the decorations cannot be identified from the photo alone. Photo: Phadke09 / Wikimedia Commons / CC BY-SA 4.0. Downscaled version obtained from Commons. We made no alterations to the content and no cropping.

Cooling Before Cutting, and an Apricot Glaze

If brownies are cut right after baking, the soft crumb sticks to the knife and the cut edges crumble. Cooling them lets the fat and crumb set, so the pieces hold their shape more easily even when cut thin.

At the Palmer House in Chicago, walnuts are scattered over the top and lightly pressed in, and an apricot jam glaze is brushed over the baked surface. The version presented as an old recipe (ingredient proportions and method) recommends freezing after glazing and before cutting. The fruit glaze, toasty nuts, and chocolate batter each form a distinct layer.

The Palmer House’s old recipe and its current recipe differ in their proportions of eggs, flour, chocolate, and leavening. A piece from the hotel, brushed with a thin apricot glaze, has a fruity sheen over its dense crumb. In brownies made at home without a topping, the baked surface itself provides the first bite.

Early Names and the Emergence of the Chocolate Bar Cookie

The name “brownie” had a different vogue before it belonged to a chocolate confection. In late-19th-century America, the name spread from dinner tables featuring an array of brown dishes to “Brownie Banquets” for children, and illustrations of little sprites by the artist Palmer Cox were also used as decorations. At the time, sweets called by this name included small molasses cakes. In 1896, Fannie Farmer named small cakes baked in molds with molasses and pecans “Brownies.” They contained no chocolate. An 1898 confectioner’s advertisement lists a product called “Chocolate Brownies,” but its shape is not known.

The 1899 Machias Cook Book from Maine includes Marie Kelly’s “Brownie’s Food.” It was a cake made with chocolate, milk, and baking soda but no eggs, baked in layers and finished with a cream topping. Although it had both the name and chocolate, it was still different from today’s square bar.

In 1904, regional cookbooks from New Hampshire and Chicago featured recipes in which chocolate, eggs, fat, a little flour, and nuts were baked in a shallow layer and cut. In the 1908 revised edition of Howard’s Lowney’s Cook Book, Lowney’s Brownies, made with white sugar and two eggs, appeared alongside Bangor Brownies, made with brown sugar and one egg. Across advertisements, home cookbooks, and commercial confectionery, the name, the form, and the ingredients gradually came to overlap.

The Tale of a Confection Made to Carry at the Exposition

At the Palmer House in Chicago, a story is told that Bertha Palmer, co-owner of the hotel and head of the exposition’s women’s division, asked the kitchen for a small confection that women visiting the 1893 World’s Fair could carry with them. It is the hotel’s own method, carried on with chocolate, walnuts, and an apricot glaze. However, it has not been established whether it was called a brownie at the time or whether it was the same as the formula published today. In this tale, the confection was required to be something that could be cut and carried.

Served with Ice Cream, or Sandwiching It

Today, the brownie can be a plated dessert served with ice cream, or a treat in which two pieces sandwich ice cream. These add different ways of enjoying it: the contrast between the chocolate crumb and cold dairy, and the chewiness after freezing.

How It Differs from Blondies, Which Highlight Brown Sugar

The blondie is a similar confection, also baked in a shallow pan and cut into squares. It brings forward the flavor of butter and sugar, especially brown sugar, and is distinguished from the brownie, in which chocolate is the main flavor of the whole batter. Some blondies have chocolate pieces scattered through them as mix-ins, so even a confection that contains chocolate is called a blondie if sugar and butter are its main flavors. The two share the pan and the way they are cut, but differ in their dominant flavor.

Glossary

Glaze
A coating brushed onto the surface of a confection, made with sugar, fruit, or other ingredients.
Pecan
A nut from a tree of the walnut family native to North America. It was also used in early molasses brownies.
Molasses
A thick syrup left over after sugar is crystallized from the syrup of sugarcane or other plants. It gives early recipes their color and flavor.
Palmer Cox
An artist and author who drew the little sprites called “Brownies” in late-19th-century America.
Bertha Palmer
Co-owner of the Palmer House who led the women’s division of the 1893 Chicago exposition. She is the person who made the request in the hotel’s tale of the confection’s creation.
Fannie Farmer
An American culinary educator and cookbook author whose works record brownie recipes from the late 19th and early 20th centuries.
Maria Willett Howard
An American culinary educator. She compiled the Lowney company’s cookbook, which included brownies with differing formulas.
Marie Kelly
A cook who contributed “Brownie’s Food” to an 1899 regional cookbook. She recorded a layered cake that differs from the modern square brownie.
TOPBrownie | Cafe & Sweets Parade Kyoto

(FAQ)

All You Need to Know

Do you have gluten-free sweets made without wheat flour?

Yes. We offer sweets made without wheat flour, such as madeleines made with rice flour. However, they are made in the same kitchen as products that use wheat flour. If you have a wheat allergy or need to strictly avoid wheat, please consult our staff before purchasing.

Do you use additives such as preservatives or emulsifiers?

We do not add preservatives or colorings when making our sweets.

Some of our baked goods (such as madeleines and chocolat) use baking powder to help the batter rise. In addition, ingredients we purchase, such as chocolate, may contain additives such as emulsifiers that help maintain their quality.

To see the ingredients we use, please check the ingredients listed on each product page.

When is the Seasonal Citrus and Lemon Curd Cake available?

This cake is sold on an irregular basis.
It is often available on Saturdays, Sundays and public holidays. We post updates on in-store availability as needed in our Instagram Reels, so please check there.

Do you sell fresh cakes on Wednesdays?

We do not currently sell fresh cakes on Wednesdays.
On Wednesdays, we mainly sell baked sweets and drinks.

*Many customers have asked about this, but no decision has been made yet about selling fresh cakes on Wednesdays.

Can I request noshi paper (noshi kakegami) for gifts, presents, and the like?

For gift boxes in sizes M and L, we offer inner noshi (uchi-noshi) only, at 100 yen (tax included) per sheet. Please specify the top inscription and name inscription, and place your request at least 3 days in advance. For same-day requests, please consult the shop.

Do you offer OEM (manufacturing of original products)?

We are currently accepting consultations on OEM requests, depending on their details.
To start, please contact us through the inquiry form with details such as your product concept, desired quantity, and sales purpose.

Where is the shop located?

Cafe & Sweets Parade Kyoto is in Uoya-cho, one street south of the Otesuji Shopping Street, a 4-minute walk from Keihan Fushimi-Momoyama Station and a 5-minute walk from Kintetsu Momoyama-Goryomae Station. Parade stands in an area full of history and charm. Nearby are Torisei, a sake and yakitori restaurant run by a long-established sake brewery; Teradaya, said to be the place where Sakamoto Ryoma was attacked; the Fushimi Jikkokubune, wooden boats that take you along the canal; and many other places.
For the exact location and other details of Cafe & Sweets Parade Kyoto, please check Google Maps↗︎.

What days is the shop open?

We are open every Wednesday through Sunday from 11:00 to 18:00 (last order 17:30). We are regularly closed on Mondays and Tuesdays.
On public holidays, we are open on some days and closed on others.
We may also close temporarily on irregular days, or open on regular closing days. For the latest information, please check Instagram↗︎ or Google Maps↗︎.

How can I place a large order?

Yes, we accept orders through this inquiry form.
Large orders are orders of 21 or more units, or orders with 10 or more delivery addresses.

Can you tell me about allergens in your products?

Whether a product uses egg, wheat flour, peanuts, walnuts, other nuts or dairy products is stated on the allergen list page and on each product’s page.

Peanuts (groundnuts) and walnuts are shown separately from “other nuts” such as almonds.

Points of caution other than the items above, such as sesame, gelatin and honey, are written in the “Notes” section of each product. However, not all allergens are listed. For assortments such as gift boxes, the ingredients of each sweet included are listed under [Ingredients] on the product page.

If you have any questions, please ask our in-store staff or call us (075-644-4118) before purchasing.

Do any of your products contain alcohol?

Yes. We mainly use liquor in the following sweets:

• Canelé de Bordeaux (rum)
• Galette Bretonne (with rum)
• Madeleine au Chocolat (with liqueur: Grand Marnier)

The Galette Bretonne and the Madeleine au Chocolat are also available in “without rum” and “without liqueur” versions, respectively, made without liquor.

▼Gift boxes
• Classic Baked Sweets Gift Box L [9 Varieties, 15 Pieces]: includes 2 Galettes Bretonnes (with rum)
• Classic Baked Sweets Gift Box M [9 Varieties, 9 Pieces]: includes 1 Madeleine au Chocolat (with liqueur)
• Gluten-Free Gift Box [S] and Gift Box [M] with Higuchi Apiary: contain no sweets made with liquor

Even in baked sweets, a small amount of alcohol may remain. Children, pregnant women, people sensitive to alcohol and anyone who will be driving should take care.

For seasonal products, please check the “Notes” section on the allergen list page.

Is there parking?

The shop does not have its own dedicated parking lot. If you are coming by car, please use one of the paid coin-operated parking lots nearby.
If you are coming by train, the shop is about a 4-minute walk from Fushimi-Momoyama Station on the Keihan Main Line and about a 5-minute walk from Momoyama-Goryomae Station on the Kintetsu Line.

Can I eat and drink in the shop?

Yes, you can enjoy your order in our in-store eat-in space. Seating consists of 5 counter seats and 4 terrace seats (2 tables for 2 people each). High-speed Wi-Fi is also available.
Takeout is available as well. Opening hours are 11:00–18:00 (last order 17:30).

Where can I check the day’s cake selection and sold-out items?

The fresh cakes we sell change from day to day. We post updates on in-store availability as needed on Instagram↗︎.
Items may sell out after a post. If you want to be sure to get something, please call us (075-644-4118).

Do the 2 types of lemon cake differ in how they should be stored and how long they keep?

Yes. The lemon cake with icing must be kept refrigerated and keeps until the end of the day of purchase. The lemon cake without icing can be stored at room temperature and keeps for approximately 7 days from the date of manufacture. Please prioritize the date shown on the label of the product you have.

How long do baked-goods gifts keep, and how should I store them?

As a guideline, baked-goods gifts keep for about 2 weeks from the date of manufacture. Please store them in a cool place, away from direct sunlight and high temperature and humidity. The exact date is printed on the back of each individual sweet.

What payment methods can I use in store?

▼In store
• Cash
• Credit cards: Visa, Mastercard, JCB, American Express, Diners Club, Discover
• Transit IC e-money: Suica, PASMO, ICOCA, Kitaca, TOICA, manaca, SUGOCA, nimoca, Hayakaken
• Other e-money: iD, QUICPay+
• Code payments: PayPay, Rakuten Pay, d Barai, au PAY, Merpay, WeChat Pay, Alipay+, and others

Apple Pay and Google Pay can be used if one of the e-money services or cards listed above is registered.

What kind of cream puff is the Oven-Baked Cream Puff?

It is our classic cream puff: a crisp cookie-crust choux generously filled with a rich cream that combines fresh cream with custard made using “Sakura” eggs from a purely Japanese chicken breed.
It must be kept refrigerated; please eat it on the day of purchase. We also offer a caramel-flavored version, the “Oven-Baked Caramel Cream Puff.”
For details, please see the Oven-Baked Cream Puff product page.

What Are Meringue Cookies?

Meringue cookies are sweets made by baking and drying meringue, which is egg white and sugar whipped together. At Parade, we use kibi sugar (Japanese cane sugar) and finish them with a light texture: a crisp first bite, then an airy, fizzy melt in your mouth.

What kind of sweet is a sablé diamant?

True to its name, which means “diamond” in French, this is a sablé coated with sugar that sparkles around the outside. For the sugar coating, we use vanilla sugar that we make by hand in our shop from vanilla bean pods.
It keeps for about 3 weeks. Please store it in a cool place, away from direct sunlight, high temperatures and humidity. It is also included in our baked goods gift boxes.
For details, please see the Sablé Diamant product page.

Is the Galette Bretonne available both with and without rum?

Yes. It is available both with rum and without rum. The individually sold Galette Bretonne contains rum. The rum-free version is included in our gift boxes. Please contact the store to ask whether it can be purchased individually.

What kind of sweet is a Linzer torte?

The Linzer torte is a sweet associated with Linz, Austria, combining a nut pastry with jam. At Parade, we layer a cinnamon-scented pastry, almond batter and our house-made framboise (raspberry) jam, and bake them together.

What baked goods can I choose as a gift (temiyage) from Fushimi?

We offer Gifts M and L, assortments of our classic baked goods; Gift S, with sweets made with rice flour; and a gift that includes honey from Kyoto Higuchi Apiary. You can choose based on the number of pieces, the ingredients, and the recipient’s preferences. As a guideline, the baked goods keep for about 2 weeks from the date of manufacture.

How do the gift boxes differ by type?

They differ in the types and number of sweets they contain.
・Classic Baked Goods Gift Box M [9 types, 9 items]: 2 types of sablé (12 pieces each), Galette Bretonne, 3 types of madeleine, financier, Sésame Matcha, Boule de Neige Chocolat
・Classic Baked Goods Gift Box L [9 types, 15 items]: 2 types of sablé (12 pieces each), Galette Bretonne (2 each without rum and with rum), Honey Madeleine, Madeleine Chocolat (without liqueur), financier, Sésame Matcha, Boule de Neige Chocolat
・[Gluten-Free] Gift Box [S]: 4 Honey Madeleines, 2 Madeleine Chocolat (without liqueur), 2 Sésame Matcha, 2 Boule de Neige Chocolat
・Gift Box [M] with Higuchi Bee Farm: 8 classic baked goods in 7 types, plus Wildflower Honey (160 g) from Kyoto Higuchi Bee Farm
The sweets made with liquor are the Galette Bretonne (with rum) in the L box and the Madeleine Chocolat (with liqueur) in the M box. For full details, please see the list of gift boxes.

What kinds of honey, eggs and chocolate do you use?

The ingredients we use vary by product. Our main ingredients are as follows.
• Honey: Purely Japanese honey from Higuchi Apiary in Fushimi, Kyoto (Honey Madeleine, Caramelized Honey Canelé, etc.)
• Eggs: “Sakura” eggs from purely Japanese-bred hens (Oven-Baked Cream Puff, Canelé de Bordeaux, Honey Madeleine, etc.)
• Chocolate: Chocolate from Valrhona of France (Madeleine Chocolat, etc.)
• Butter: Cultured butter (Brown Butter Financier, Galette Bretonne, etc.)
Please check each product page for that product’s ingredients.

Is there an ideal temperature or way to warm the sweets so they taste their best?

Depending on the product, there are recommended ways to enjoy it.
• Canelé de Bordeaux: Warming it for 3–5 minutes in a toaster oven that has not been preheated makes the caramel on the surface crisp, giving it a texture close to freshly baked.
• Brown Butter Financier: Warming it in a toaster oven for about 1–2 minutes gives it a texture and aroma close to freshly baked.
• Linzer Torte: The ideal serving temperature is 5–20°C.
• Lemon Cake (with icing): We recommend letting it sit at room temperature for a little while to enjoy the fluffy texture of the cake, or, in summer, enjoying it chilled straight from the refrigerator.
Toaster ovens heat differently depending on the model, so please keep an eye on the sweets while warming them to avoid burning.

How many people do Size 4, Size 5 and Size 6 whole cakes serve?

Parade’s “Decoration Cake with Fresh Cream and Seasonal Fruit” serves approximately 3–4 people in Size 4, 4–6 people in Size 5 and 6–7 people in Size 6. Please choose a size based on how much will be eaten and whether it will be served together with other sweets.

How long can I carry a cake? Do I need ice packs or an insulated bag?

Please plan on carrying it for about 1 hour. Conditions vary depending on the temperature, the type of cake and how you travel, so if you are planning a long journey, please consult the shop before purchase.

Can I have a message plate or candles added to a birthday cake?

The “Decoration Cake with Fresh Cream and Seasonal Fruit” comes with an original cookie plate and 1 set of 5 candles. A charge applies to candles from the 2nd set onward.

Are the sweets for sharing at work individually wrapped? How many people can a gift serve?

The Classic Baked Goods Gift is an assortment of sweets packed in individual bags. Note, however, that “9 items” does not mean 9 pieces: some items, such as the sablés, contain several pieces in one bag. Please think separately about how many people you are giving to and how many bags you want to give each person.

What is the difference between a financier and a madeleine?

Generally, a financier is characterized by the flavors of egg whites, almonds, and browned butter, while a madeleine is typically based on a batter made with whole eggs. At Cafe & Sweets Parade Kyoto, we offer the Brown Butter Financier and a madeleine made with rice flour and honey.

Do canelés taste better warmed? How do you recommend eating them?

If you warm Parade’s Canelé de Bordeaux for about 3 to 5 minutes in a toaster oven that has not been preheated, the caramel on the surface becomes crisp, and you can enjoy a texture and aroma close to freshly baked. Because heating varies by model, please keep an eye on it while it warms.

Can cakes and baked goods be frozen?

Because ingredients and finishing differ from product to product, we do not state that all cakes and baked goods can be frozen under the same conditions. Please first check each product’s storage instructions and date label. If you plan to freeze a product, please consult the shop before purchasing and tell us the product name.

What is the difference between sablés, cookies and galettes?

“Cookie” is a name for a wide range of baked goods. “Sablé” is used as a name describing a texture that crumbles softly like sand, and “galette” is used for sweets with a flat shape, among other things. Parade’s Galette Bretonne is a thick-baked cookie made with butter.

Can I get paper bags, small bags for sharing or gift wrapping?

In store, paper bags, plastic bags, bags for baked goods and gift wrapping are available for a fee. Prices vary by type and size. Please let us know how many you need and any wrapping requests before purchase.

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Cafe & Sweets Parade Kyoto

〒612-8041

Heights Momoyama No. 105, 574 Uoya-cho, Fushimi-ku, Kyoto-shi, Kyoto

* If you are coming by car, please use a nearby parking lot.

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