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SweetloreEncyclopedia of World Sweets (534)

SWEETS&CAKES

Concha

Concha

A Mexican sweet bread topped with a shell pattern

Fermented Pastries / Mexico

Colored pencil illustration showing the shape and structure of conchas

As the soft bread rises, the lines in the sweet crust laid over the top open up, and a seashell pattern appears. The Mexican concha is a sweet bread made from two separately prepared parts: a yeast-risen bread and a topping of sugar, fat and flour. Its name, meaning “shell” in Spanish, comes from this surface pattern. When lines are cut only into the topping crust, without cutting the bread dough beneath, the shell pattern opens up during baking.

Fermenting a softly kneaded dough

The base is a dough kneaded from wheat flour, yeast, sugar, eggs, butter and other ingredients. Some formulas use milk, and others are made with water. The dough is worked from a soft, slightly sticky state into a smooth, elastic one, then left until it has risen sufficiently. It is divided, rounded and shaped into gentle domes to hold the topping crust.

Adding too much flour to get rid of the stickiness also tends to make the baked crumb hard. Kneading the soft dough thoroughly and letting fermentation fill it with air are what give the bread its texture. Because the amount of liquid the flour absorbs varies with its properties, the moisture is adjusted while checking the condition of the dough.

Some methods use a preferment, in which part of the flour, water and yeast is mixed in advance and left to rest. This is a technique to make the dough easier to knead and shape, not a step essential to conchas. The bread beneath can also be made in different ways, such as formulas that bring out a rich milk flavor and formulas that make the most of the flour’s flavor and a light chew.

Cross-section of a concha. A sweet crust covers the white bread.

Cross-section of a concha. A sweet crust covers the white bread. Photo: Smeet666, 2008-12, location unknown. Original image / CC BY-SA 3.0. Reduced-size version from the distributing source. Any processing at the time of original publication is unknown; no further processing was added here.

Scoring the pattern only into the sweet top crust

The topping is a paste made by mixing sugar into softened shortening or butter and then adding flour. Powdered sugar gives a finish that melts away in the mouth, while granulated sugar leaves a light crunch from its grains. The paste is rolled into thin rounds, one per bun, and one round is placed on each shaped bun. In some methods, the base is brushed thinly with fat or egg white so that the crust adheres.

The shell lines are made with a dedicated pattern cutter or a knife. Only the topping is divided, without cutting deeply into the bread below. In some methods, the pattern is scored before the final proof; in others, the lines are cut after proofing, just before baking. Either way, as the bread rises, gaps open between the sections of crust, revealing the colored surface and the grooves.

White crusts are typical, but there are also brown crusts mixed with cocoa, as well as pink and other colors. Beyond color, the thickness of the crust and the choice of fat and sugar change how it bites and how it melts in the mouth.

Differences in size and name, and the related chilindrina

The concha is one of Mexico’s many varied sweet breads, known as pan dulce. Besides regular-sized ones, there are small conchitas for breakfast baskets, as well as large ones. In the Sotavento region of Veracruz, it is also known as bomba.

The related chilindrina is a sweet bread with a thick orange or yellow topping, baked without scored shell lines. Fermentation and baking create natural cracks, and some versions are finished with a scattering of coarse sugar. Even with a similar bread base, a different way of making the top leads to a different name.

Green, brown and white conchas at a festival in Sonoma, U.S. The toppings bear a variety of lines.

Green, brown and white conchas at a festival in Sonoma, U.S. The toppings bear a variety of lines. Photo: Sarah Stierch (CC BY 4.0), 2024-05-05, Sonoma, California, U.S. Original image. Reduced-size version from the distributing source. Any processing at the time of original publication is unknown; no further processing was added here.

Flour and flavor innovations by bakers in the U.S.

Among Mexican American bakers in the United States, approaches have also emerged that use whole wheat flour, stone-ground flour and unrefined cane sugar, and that color and flavor the crust with fruit, flowers and spices. The concha is also a sweet that carries on the bread of home while taking on new ingredients and forms of expression.

Memories of a sweet bread that crossed the Pacific

Bakeries in Hong Kong sell the “Mexico bun (墨西哥包),” a bread covered with a sweet crust. The Hong Kong culture magazine Zolima CityMag relates the story that the Ng family, Chinese people driven out of Mexico, opened a shop in Hong Kong in 1946 and made this bread out of longing for the concha. A Chinese Mexican historian interviewed by the magazine said that the bread’s origin has not yet been confirmed. The Mexico bun is spoken of as a food memory linked to the concha, but how it came to Hong Kong has still not been established.

Mexico’s wheat bread culture and the emergence of the concha

Wheat bread, which spread during the colonial period, later mingled with European-style sweet breads and gave rise to many forms in Mexican bakeries. It is not known when, or at which bakery, the concha’s structure of a yeast bread topped with a sugar crust became established with the shell pattern.

Choosing at the bakery and eating with drinks and fillings

In the morning and evening, panaderías display sweet breads with all kinds of patterns. Customers pick up a metal tray and tongs and choose the breads they like. Conchas are eaten as they are, and they are also enjoyed by dunking them in coffee, milk or hot chocolate, a way of eating called chopear. As the bread soaks up the liquid, the sweetness of the sugar topping blends into it.

In Veracruz, there is a custom of eating them with warm bean paste. Some are filled with nata, the thick layer collected when milk is heated, and others are made into ice cream sandwiches. Pastry chef Fany Gerson has also introduced these local ways of eating and has herself combined conchas with frozen desserts. The richness of dairy or the saltiness of a filling joins the sweet topping and the mild-flavored bread.

A family table in the state of Oaxaca. Conchas are set out with tamales and hot chocolate.

A family table in the state of Oaxaca. Conchas are set out with tamales and hot chocolate. Photo: AlejandroLinaresGarcia, 2014-09-15, Santa María Atzompa, Oaxaca, Mexico. Original image / CC BY-SA 4.0. Reduced-size version from the distributing source. Any processing at the time of original publication is unknown; no further processing was added here.

Conchas served with warm milk at a café in Veracruz.

Conchas served with warm milk at a café in Veracruz. Photo: AlejandroLinaresGarcia, 2010-01-31, Veracruz, Mexico. Original image / CC BY-SA 4.0. Reduced-size version from the distributing source. Any processing at the time of original publication is unknown; no further processing was added here.

Glossary

Mexico bun (墨西哥包)
A bread covered with a sweet crust, sold at bakeries in Hong Kong. A connection to the concha is spoken of.
Pan dulce
Spanish for “sweet bread.” The name for Mexico’s many varied sweet breads.
Panadería
Spanish for bakery.
Chopear
To eat bread or similar foods by dunking them in coffee or a chocolate drink.
Nata
The thick, cream-like layer collected from heated milk.
Chilindrina
A related sweet bread with a thick yellow-orange topping that cracks naturally instead of being scored with a pattern.
Shortening
A fat that is solid at room temperature. Used in concha toppings and elsewhere.
Fany Gerson
A Mexican-born pastry chef and cookbook author. She has introduced the cultures of sweet breads and frozen desserts and has also made concha ice cream sandwiches.
Bomba
A name for a similar bread used in the Sotavento region of the state of Veracruz.
TOPConcha | Cafe & Sweets Parade Kyoto

(FAQ)

All You Need to Know

Do you have gluten-free sweets made without wheat flour?

Yes. We offer sweets made without wheat flour, such as madeleines made with rice flour. However, they are made in the same kitchen as products that use wheat flour. If you have a wheat allergy or need to strictly avoid wheat, please consult our staff before purchasing.

Do you use additives such as preservatives or emulsifiers?

We do not add preservatives or colorings when making our sweets.

Some of our baked goods (such as madeleines and chocolat) use baking powder to help the batter rise. In addition, ingredients we purchase, such as chocolate, may contain additives such as emulsifiers that help maintain their quality.

To see the ingredients we use, please check the ingredients listed on each product page.

When is the Seasonal Citrus and Lemon Curd Cake available?

This cake is sold on an irregular basis.
It is often available on Saturdays, Sundays and public holidays. We post updates on in-store availability as needed in our Instagram Reels, so please check there.

Do you sell fresh cakes on Wednesdays?

We do not currently sell fresh cakes on Wednesdays.
On Wednesdays, we mainly sell baked sweets and drinks.

*Many customers have asked about this, but no decision has been made yet about selling fresh cakes on Wednesdays.

Can I request noshi paper (noshi kakegami) for gifts, presents, and the like?

For gift boxes in sizes M and L, we offer inner noshi (uchi-noshi) only, at 100 yen (tax included) per sheet. Please specify the top inscription and name inscription, and place your request at least 3 days in advance. For same-day requests, please consult the shop.

Do you offer OEM (manufacturing of original products)?

We are currently accepting consultations on OEM requests, depending on their details.
To start, please contact us through the inquiry form with details such as your product concept, desired quantity, and sales purpose.

Where is the shop located?

Cafe & Sweets Parade Kyoto is in Uoya-cho, one street south of the Otesuji Shopping Street, a 4-minute walk from Keihan Fushimi-Momoyama Station and a 5-minute walk from Kintetsu Momoyama-Goryomae Station. Parade stands in an area full of history and charm. Nearby are Torisei, a sake and yakitori restaurant run by a long-established sake brewery; Teradaya, said to be the place where Sakamoto Ryoma was attacked; the Fushimi Jikkokubune, wooden boats that take you along the canal; and many other places.
For the exact location and other details of Cafe & Sweets Parade Kyoto, please check Google Maps↗︎.

What days is the shop open?

We are open every Wednesday through Sunday from 11:00 to 18:00 (last order 17:30). We are regularly closed on Mondays and Tuesdays.
On public holidays, we are open on some days and closed on others.
We may also close temporarily on irregular days, or open on regular closing days. For the latest information, please check Instagram↗︎ or Google Maps↗︎.

How can I place a large order?

Yes, we accept orders through this inquiry form.
Large orders are orders of 21 or more units, or orders with 10 or more delivery addresses.

Can you tell me about allergens in your products?

Whether a product uses egg, wheat flour, peanuts, walnuts, other nuts or dairy products is stated on the allergen list page and on each product’s page.

Peanuts (groundnuts) and walnuts are shown separately from “other nuts” such as almonds.

Points of caution other than the items above, such as sesame, gelatin and honey, are written in the “Notes” section of each product. However, not all allergens are listed. For assortments such as gift boxes, the ingredients of each sweet included are listed under [Ingredients] on the product page.

If you have any questions, please ask our in-store staff or call us (075-644-4118) before purchasing.

Do any of your products contain alcohol?

Yes. We mainly use liquor in the following sweets:

• Canelé de Bordeaux (rum)
• Galette Bretonne (with rum)
• Madeleine au Chocolat (with liqueur: Grand Marnier)

The Galette Bretonne and the Madeleine au Chocolat are also available in “without rum” and “without liqueur” versions, respectively, made without liquor.

▼Gift boxes
• Classic Baked Sweets Gift Box L [9 Varieties, 15 Pieces]: includes 2 Galettes Bretonnes (with rum)
• Classic Baked Sweets Gift Box M [9 Varieties, 9 Pieces]: includes 1 Madeleine au Chocolat (with liqueur)
• Gluten-Free Gift Box [S] and Gift Box [M] with Higuchi Apiary: contain no sweets made with liquor

Even in baked sweets, a small amount of alcohol may remain. Children, pregnant women, people sensitive to alcohol and anyone who will be driving should take care.

For seasonal products, please check the “Notes” section on the allergen list page.

Is there parking?

The shop does not have its own dedicated parking lot. If you are coming by car, please use one of the paid coin-operated parking lots nearby.
If you are coming by train, the shop is about a 4-minute walk from Fushimi-Momoyama Station on the Keihan Main Line and about a 5-minute walk from Momoyama-Goryomae Station on the Kintetsu Line.

Can I eat and drink in the shop?

Yes, you can enjoy your order in our in-store eat-in space. Seating consists of 5 counter seats and 4 terrace seats (2 tables for 2 people each). High-speed Wi-Fi is also available.
Takeout is available as well. Opening hours are 11:00–18:00 (last order 17:30).

Where can I check the day’s cake selection and sold-out items?

The fresh cakes we sell change from day to day. We post updates on in-store availability as needed on Instagram↗︎.
Items may sell out after a post. If you want to be sure to get something, please call us (075-644-4118).

Do the 2 types of lemon cake differ in how they should be stored and how long they keep?

Yes. The lemon cake with icing must be kept refrigerated and keeps until the end of the day of purchase. The lemon cake without icing can be stored at room temperature and keeps for approximately 7 days from the date of manufacture. Please prioritize the date shown on the label of the product you have.

How long do baked-goods gifts keep, and how should I store them?

As a guideline, baked-goods gifts keep for about 2 weeks from the date of manufacture. Please store them in a cool place, away from direct sunlight and high temperature and humidity. The exact date is printed on the back of each individual sweet.

What payment methods can I use in store?

▼In store
• Cash
• Credit cards: Visa, Mastercard, JCB, American Express, Diners Club, Discover
• Transit IC e-money: Suica, PASMO, ICOCA, Kitaca, TOICA, manaca, SUGOCA, nimoca, Hayakaken
• Other e-money: iD, QUICPay+
• Code payments: PayPay, Rakuten Pay, d Barai, au PAY, Merpay, WeChat Pay, Alipay+, and others

Apple Pay and Google Pay can be used if one of the e-money services or cards listed above is registered.

What kind of cream puff is the Oven-Baked Cream Puff?

It is our classic cream puff: a crisp cookie-crust choux generously filled with a rich cream that combines fresh cream with custard made using “Sakura” eggs from a purely Japanese chicken breed.
It must be kept refrigerated; please eat it on the day of purchase. We also offer a caramel-flavored version, the “Oven-Baked Caramel Cream Puff.”
For details, please see the Oven-Baked Cream Puff product page.

What Are Meringue Cookies?

Meringue cookies are sweets made by baking and drying meringue, which is egg white and sugar whipped together. At Parade, we use kibi sugar (Japanese cane sugar) and finish them with a light texture: a crisp first bite, then an airy, fizzy melt in your mouth.

What kind of sweet is a sablé diamant?

True to its name, which means “diamond” in French, this is a sablé coated with sugar that sparkles around the outside. For the sugar coating, we use vanilla sugar that we make by hand in our shop from vanilla bean pods.
It keeps for about 3 weeks. Please store it in a cool place, away from direct sunlight, high temperatures and humidity. It is also included in our baked goods gift boxes.
For details, please see the Sablé Diamant product page.

Is the Galette Bretonne available both with and without rum?

Yes. It is available both with rum and without rum. The individually sold Galette Bretonne contains rum. The rum-free version is included in our gift boxes. Please contact the store to ask whether it can be purchased individually.

What kind of sweet is a Linzer torte?

The Linzer torte is a sweet associated with Linz, Austria, combining a nut pastry with jam. At Parade, we layer a cinnamon-scented pastry, almond batter and our house-made framboise (raspberry) jam, and bake them together.

What baked goods can I choose as a gift (temiyage) from Fushimi?

We offer Gifts M and L, assortments of our classic baked goods; Gift S, with sweets made with rice flour; and a gift that includes honey from Kyoto Higuchi Apiary. You can choose based on the number of pieces, the ingredients, and the recipient’s preferences. As a guideline, the baked goods keep for about 2 weeks from the date of manufacture.

How do the gift boxes differ by type?

They differ in the types and number of sweets they contain.
・Classic Baked Goods Gift Box M [9 types, 9 items]: 2 types of sablé (12 pieces each), Galette Bretonne, 3 types of madeleine, financier, Sésame Matcha, Boule de Neige Chocolat
・Classic Baked Goods Gift Box L [9 types, 15 items]: 2 types of sablé (12 pieces each), Galette Bretonne (2 each without rum and with rum), Honey Madeleine, Madeleine Chocolat (without liqueur), financier, Sésame Matcha, Boule de Neige Chocolat
・[Gluten-Free] Gift Box [S]: 4 Honey Madeleines, 2 Madeleine Chocolat (without liqueur), 2 Sésame Matcha, 2 Boule de Neige Chocolat
・Gift Box [M] with Higuchi Bee Farm: 8 classic baked goods in 7 types, plus Wildflower Honey (160 g) from Kyoto Higuchi Bee Farm
The sweets made with liquor are the Galette Bretonne (with rum) in the L box and the Madeleine Chocolat (with liqueur) in the M box. For full details, please see the list of gift boxes.

What kinds of honey, eggs and chocolate do you use?

The ingredients we use vary by product. Our main ingredients are as follows.
• Honey: Purely Japanese honey from Higuchi Apiary in Fushimi, Kyoto (Honey Madeleine, Caramelized Honey Canelé, etc.)
• Eggs: “Sakura” eggs from purely Japanese-bred hens (Oven-Baked Cream Puff, Canelé de Bordeaux, Honey Madeleine, etc.)
• Chocolate: Chocolate from Valrhona of France (Madeleine Chocolat, etc.)
• Butter: Cultured butter (Brown Butter Financier, Galette Bretonne, etc.)
Please check each product page for that product’s ingredients.

Is there an ideal temperature or way to warm the sweets so they taste their best?

Depending on the product, there are recommended ways to enjoy it.
• Canelé de Bordeaux: Warming it for 3–5 minutes in a toaster oven that has not been preheated makes the caramel on the surface crisp, giving it a texture close to freshly baked.
• Brown Butter Financier: Warming it in a toaster oven for about 1–2 minutes gives it a texture and aroma close to freshly baked.
• Linzer Torte: The ideal serving temperature is 5–20°C.
• Lemon Cake (with icing): We recommend letting it sit at room temperature for a little while to enjoy the fluffy texture of the cake, or, in summer, enjoying it chilled straight from the refrigerator.
Toaster ovens heat differently depending on the model, so please keep an eye on the sweets while warming them to avoid burning.

How many people do Size 4, Size 5 and Size 6 whole cakes serve?

Parade’s “Decoration Cake with Fresh Cream and Seasonal Fruit” serves approximately 3–4 people in Size 4, 4–6 people in Size 5 and 6–7 people in Size 6. Please choose a size based on how much will be eaten and whether it will be served together with other sweets.

How long can I carry a cake? Do I need ice packs or an insulated bag?

Please plan on carrying it for about 1 hour. Conditions vary depending on the temperature, the type of cake and how you travel, so if you are planning a long journey, please consult the shop before purchase.

Can I have a message plate or candles added to a birthday cake?

The “Decoration Cake with Fresh Cream and Seasonal Fruit” comes with an original cookie plate and 1 set of 5 candles. A charge applies to candles from the 2nd set onward.

Are the sweets for sharing at work individually wrapped? How many people can a gift serve?

The Classic Baked Goods Gift is an assortment of sweets packed in individual bags. Note, however, that “9 items” does not mean 9 pieces: some items, such as the sablés, contain several pieces in one bag. Please think separately about how many people you are giving to and how many bags you want to give each person.

What is the difference between a financier and a madeleine?

Generally, a financier is characterized by the flavors of egg whites, almonds, and browned butter, while a madeleine is typically based on a batter made with whole eggs. At Cafe & Sweets Parade Kyoto, we offer the Brown Butter Financier and a madeleine made with rice flour and honey.

Do canelés taste better warmed? How do you recommend eating them?

If you warm Parade’s Canelé de Bordeaux for about 3 to 5 minutes in a toaster oven that has not been preheated, the caramel on the surface becomes crisp, and you can enjoy a texture and aroma close to freshly baked. Because heating varies by model, please keep an eye on it while it warms.

Can cakes and baked goods be frozen?

Because ingredients and finishing differ from product to product, we do not state that all cakes and baked goods can be frozen under the same conditions. Please first check each product’s storage instructions and date label. If you plan to freeze a product, please consult the shop before purchasing and tell us the product name.

What is the difference between sablés, cookies and galettes?

“Cookie” is a name for a wide range of baked goods. “Sablé” is used as a name describing a texture that crumbles softly like sand, and “galette” is used for sweets with a flat shape, among other things. Parade’s Galette Bretonne is a thick-baked cookie made with butter.

Can I get paper bags, small bags for sharing or gift wrapping?

In store, paper bags, plastic bags, bags for baked goods and gift wrapping are available for a fee. Prices vary by type and size. Please let us know how many you need and any wrapping requests before purchase.

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Cafe & Sweets Parade Kyoto

〒612-8041

Heights Momoyama No. 105, 574 Uoya-cho, Fushimi-ku, Kyoto-shi, Kyoto

* If you are coming by car, please use a nearby parking lot.

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