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パレード伏見洋菓子店

SweetloreEncyclopedia of World Sweets (534)

SWEETS&CAKES

Jalebi

Jalebi

A batter that can draw spirals, and frying that lets it take up syrup

Fried Sweets / India・North India and elsewhere・South Asia

Colored pencil illustration of Jalebi

Thin strands of batter loop around in ring after ring, and syrup glistens on the fried surface. Jalebi is a sweet made by piping a pourable batter based mainly on wheat flour into oil, frying it, and then soaking it in sugar syrup. There are gaps between the rings, and when you bite into the thin strands one at a time, you taste the crispness of the thin surface together with the sweet liquid held inside. It has taken root not only in the sweet shops of North India but in many parts of South Asia.

Ring-shaped jalebi piled on a metal plate
Jalebi served on a metal plate (November 6, 2022). The shape of overlapping thin rings and the glossy syrup coating the surface are visible. Photo: Gaurav Dhwaj Khadka / Wikimedia Commons / CC BY-SA 4.0. Downsized version obtained from Commons. No alterations to the content and no cropping.

A batter that can draw spirals, and frying that lets it take up syrup

Maida, used for the batter, is refined wheat flour. Instead of being made stiff enough to hold its shape by hand like bread dough, the batter is brought to a state in which it falls from a narrow opening without breaking and can draw lines on the surface of the oil. The opening of the container or cloth bag, the piping speed and the way the batter flows determine the thickness of the rings and how they connect. The circular shape is not cut out with a mold; it is drawn in the oil.

Hands piping thin batter into oil to draw jalebi rings
The step of dropping batter from a narrow opening to draw rings in hot oil (April 13, 2021). Rings fried earlier and hands piping white batter are visible in the same pan. Photo: Jashjashjash / Wikimedia Commons / CC BY-SA 4.0. Downsized version obtained from Commons. Color tone of the source image retained. No alterations to the content and no cropping on our part.

Fermentation is also important. In the recipe (ingredient proportions and method) of the chef Sanjeev Kapoor, flour and water are mixed thoroughly and left in a warm place for 24 hours, and the next day a little more flour is added and mixed in again. Fermentation time and formulation vary from shop to shop. A study of a different formulation that adds fermented milk confirmed that the amount added and the fermentation time change the acidity of the batter, and that the moisture content affects how it flows. Adjusting the viscosity is also part of the preparation for drawing lines in the oil that do not break partway. The batter and the syrup, which is reduced by boiling, are prepared in separate steps, and the fried batter is then combined with the syrup.

A cook handling jalebi in a shallow pan at a market in North India
Hands frying jalebi at a market in North India (October 6, 2011). Ring-shaped batter floats in a shallow pan, and the finished sweets are stacked at the back. Photo: Kondephy / Wikimedia Commons / CC BY-SA 3.0. Downsized version obtained from Commons. No alterations to the content and no cropping on our part.

The syrup is not left as thin water with sugar simply dissolved in it; it is reduced by boiling to adjust its concentration. Kapoor uses as a guide the stage at which it pulls a thin thread between the fingers, adds saffron and keeps it lukewarm. The fried rings are drained of oil before soaking, then lifted out so that excess liquid drips off. This order—frying the surface first and then letting it absorb syrup—is a major difference from sweets that simply fry a sweet batter. A shape made of thin lines has surfaces where the syrup can reach both the inner and the outer rings.

Jalebi piled high at a stall, with cooking utensils
Jalebi stacked at a stall in Himachal, India (October 31, 2024, according to the source’s Exif data). A cooking pan is also visible behind the finished rings. Photo: Gannu03 / Wikimedia Commons / CC BY-SA 4.0. Downsized version obtained from Commons. No alterations to the content and no cropping.

Besides saffron, other aromas are also added to the syrup that jalebi absorbs. The Chennai sweet shop The Grand Sweets & Snacks explained in a 2017 interview that it uses a syrup combining sugar with fruit acidity and the aroma of rose. Even the liquid that finishes the sweet rings has a flavor particular to each shop.

Places where sweets are part of breakfast

Jalebi also appears at breakfast. In Ujjain, Madhya Pradesh, it is eaten with rabri, a sweet milk product made by reducing milk, as well as with poha, a light dish of rice cooked with spices, and with savory kachori. Indore’s poha jalebi is another example of combining sweet and savory in a single meal.

In North and West India, meanwhile, it is also a sweet fried on the spot at wedding venues. Occasions where it is served warm and freshly fried coexist with occasions where it is bought at a sweet shop and taken home. Some versions add milk, and some are finished in a pale color. Shops in each region adjust both the batter and the syrup, creating differences in thickness, color and aroma.

Versions with milk added, versions wrapped in bread, and large versions to share

In Burhanpur in central India, mawa jalebi, which adds concentrated milk solids called mawa to the batter, is a local specialty. Dairy is added to the basic batter of wheat flour mixed with water, changing the color, flavor and mouthfeel. A fermented batter is used here as well, and it is also served at breakfast with milk or rabri. Adding concentrated milk is a change made at the production stage, distinct from the practice of serving milk alongside the finished rings.

In Nepal it is called jeri and is eaten wrapped in swari, a thin fried bread. Jeri swari bought at sweet shops in the Kathmandu Valley is a breakfast paired with hot tea. Among the long-established shops of Patan is one that packs and delivers assortments of sweets for weddings and festivals and also sells jeri swari every day. Whereas Indian breakfasts set the sweet rings alongside savory dishes, here the soft bread wraps around the rings to make a single bite.

Bangladesh’s jilapi includes thin versions, thick versions scattered with sesame, versions made with chhena, and versions that use gur syrup instead of sugar syrup. At Chawk Bazar in Old Dhaka, families share large shahi jilapi. It is a sweet people seek out at the iftar markets after sunset during Ramadan, where the fast is broken. Even with the same spiral, the scale changes from a light ring for one person to a single large piece shared among many.

In Islamabad, Pakistan, doodh jalebi, combined with warm milk, cardamom and nuts, is a sweet for winter nights. Jalebi is neither only a morning food nor only a festival food; it has ways of being eaten that suit the meals and climate of each place.

Medieval net-like fried sweets

The cookbook compiled by Ibn Sayyar al-Warraq in Baghdad in the late 10th century includes several sweets called zalabiya. For the net-like one among them, a fermented, pourable batter is poured into oil through a coconut shell with holes, fried, and then soaked in scented honey. The step of letting it absorb honey after frying mattered more than the sweetness of the batter.

The food historian Randy K. Schwartz has compared translations of medieval cookbooks and discussed the connection between this net-like sweet and South Asian jalebi. In South Asia, jalebi served at a banquet is said to appear in a Jain text by Jinasura from around 1450. The medieval West Asian records and the South Asian records are clues that sweets made by similar methods have been made across a wide area.

The Sanskrit culinary text Gunyagunabodhini, dating from before 1600, also preserves a description of the ingredients and method. The Indologist P. K. Gode’s research into the texts shows that, beyond the stage of the name being mentioned at banquets, the procedure for making it had been incorporated into cookbooks. Today, there are local methods that add milk to the batter or change the syrup, layering each region’s ingredients and food customs onto the technique of the old net-like fried sweet.

Similar names, and whether it is the same sweet

One explanation holds that the name jalebi derives from Persian zolbiya and Arabic zalabiya. The 1903 edition of the Anglo-Indian glossary Hobson-Jobson cites this relationship under the headword “Jelaubee” and describes it as a sweet with an intricate, net-like shape. Schwartz, on the other hand, links it to julāb, the name for rose water that also refers broadly to sugar syrup. This view explains the name from the sweet liquid absorbed at the finishing stage.

West Asia also has related sweets that are fried in oil and soaked in syrup. However, the name zalabiya also covers round lumps and doughs of other formulations, and it is not always identical to the thin spirals of South Asia. Names from the same lineage are used for different shapes and doughs depending on the place.

Bamieh, a related Iranian fried sweet, is a finger-length piece of dough coated in syrup. Besides being served as a tea sweet for guests, it also appears on the table after sunset during Ramadan. In contrast to jalebi’s thin rings that hold syrup, bamieh is formed into a finger-like shape.

Imarti is a similar ring-shaped sweet. Jaunpur imarti from Uttar Pradesh is made by soaking urad dal in water, grinding it with a small amount of water, putting the batter into a cloth bag, piping it in a flower pattern, frying it in ghee and soaking it in warm syrup. A batter of ground beans and a batter of maida mixed with water rely on techniques based on different ingredients, even in sweets that are fried and soaked in syrup in the same way. There is also chhena jalebi, which uses chhena. Within the outward form of a spiral lie different techniques based on grains and on milk.

Glossary

Urad dal
A pulse known as black gram. Used in the batter of Jaunpur imarti.
Julāb
A Persian word referring to rose water or sugar syrup. It appears in one of the theories about the origin of the name jalebi.
Ibn Sayyar al-Warraq
The compiler of a late-10th-century cookbook from Baghdad. He recorded methods that include the net-like zalabiya.
Randy K. Schwartz
A food historian who has compared the lineage of medieval fried sweets.
Jinasura
An author whose name has come down through a Jain text from around 1450. The text’s description of jalebi at a banquet has been discussed.
Maida
Refined wheat flour. In jalebi, it is the main ingredient of the pourable, pipeable batter.
Sanjeev Kapoor
An Indian chef. This article takes up, as one example, his recipe in which the fermented batter and the syrup are prepared separately.
Recipe (recette)
A complete set of ingredient proportions and method.
Rabri
A sweet dairy product made by reducing milk. Some versions include thin layers of milk skin.
Hobson-Jobson
A historical dictionary of words used in British India. This article refers to “Jelaubee” in the 1903 edition.
Imarti
A ring-shaped sweet made by piping and frying a bean batter and letting it absorb syrup.
Mawa
Concentrated milk solids made by evaporating the moisture from milk. Also called khoa.
Chhena
A dairy product made by curdling milk with acid and draining off the moisture.
Jeri swari
A combination popular in Nepal of jeri, a spiral sweet, and a thin fried bread.
Gur
A minimally refined sugar made from sugarcane, the sap of palms or similar sources.
Shahi jilapi
A large jilapi sold in Old Dhaka and elsewhere. Shahi is a word related to royalty.
Ramadan / iftar
The Islamic month of fasting, and the meal eaten after sunset during that period to break the fast.
Doodh jalebi
A sweet combining milk and jalebi. Doodh means milk.
Gunyagunabodhini
A Sanskrit culinary text thought to date from before 1600 that records the ingredients and preparation of jalebi.
P. K. Gode
An Indian philologist. In a 1943 article, he examined old descriptions of jalebi.
Bamieh
An Iranian fried sweet coated in syrup. This article compares the finger-shaped version.
The Grand Sweets & Snacks
A sweet shop in Chennai, India. The flavor of its jalebi syrup was described in a 2017 account of a visit.
TOPJalebi | Cafe & Sweets Parade Kyoto

(FAQ)

All You Need to Know

Do you have gluten-free sweets made without wheat flour?

Yes. We offer sweets made without wheat flour, such as madeleines made with rice flour. However, they are made in the same kitchen as products that use wheat flour. If you have a wheat allergy or need to strictly avoid wheat, please consult our staff before purchasing.

Do you use additives such as preservatives or emulsifiers?

We do not add preservatives or colorings when making our sweets.

Some of our baked goods (such as madeleines and chocolat) use baking powder to help the batter rise. In addition, ingredients we purchase, such as chocolate, may contain additives such as emulsifiers that help maintain their quality.

To see the ingredients we use, please check the ingredients listed on each product page.

When is the Seasonal Citrus and Lemon Curd Cake available?

This cake is sold on an irregular basis.
It is often available on Saturdays, Sundays and public holidays. We post updates on in-store availability as needed in our Instagram Reels, so please check there.

Do you sell fresh cakes on Wednesdays?

We do not currently sell fresh cakes on Wednesdays.
On Wednesdays, we mainly sell baked sweets and drinks.

*Many customers have asked about this, but no decision has been made yet about selling fresh cakes on Wednesdays.

Can I request noshi paper (noshi kakegami) for gifts, presents, and the like?

For gift boxes in sizes M and L, we offer inner noshi (uchi-noshi) only, at 100 yen (tax included) per sheet. Please specify the top inscription and name inscription, and place your request at least 3 days in advance. For same-day requests, please consult the shop.

Do you offer OEM (manufacturing of original products)?

We are currently accepting consultations on OEM requests, depending on their details.
To start, please contact us through the inquiry form with details such as your product concept, desired quantity, and sales purpose.

Where is the shop located?

Cafe & Sweets Parade Kyoto is in Uoya-cho, one street south of the Otesuji Shopping Street, a 4-minute walk from Keihan Fushimi-Momoyama Station and a 5-minute walk from Kintetsu Momoyama-Goryomae Station. Parade stands in an area full of history and charm. Nearby are Torisei, a sake and yakitori restaurant run by a long-established sake brewery; Teradaya, said to be the place where Sakamoto Ryoma was attacked; the Fushimi Jikkokubune, wooden boats that take you along the canal; and many other places.
For the exact location and other details of Cafe & Sweets Parade Kyoto, please check Google Maps↗︎.

What days is the shop open?

We are open every Wednesday through Sunday from 11:00 to 18:00 (last order 17:30). We are regularly closed on Mondays and Tuesdays.
On public holidays, we are open on some days and closed on others.
We may also close temporarily on irregular days, or open on regular closing days. For the latest information, please check Instagram↗︎ or Google Maps↗︎.

How can I place a large order?

Yes, we accept orders through this inquiry form.
Large orders are orders of 21 or more units, or orders with 10 or more delivery addresses.

Can you tell me about allergens in your products?

Whether a product uses egg, wheat flour, peanuts, walnuts, other nuts or dairy products is stated on the allergen list page and on each product’s page.

Peanuts (groundnuts) and walnuts are shown separately from “other nuts” such as almonds.

Points of caution other than the items above, such as sesame, gelatin and honey, are written in the “Notes” section of each product. However, not all allergens are listed. For assortments such as gift boxes, the ingredients of each sweet included are listed under [Ingredients] on the product page.

If you have any questions, please ask our in-store staff or call us (075-644-4118) before purchasing.

Do any of your products contain alcohol?

Yes. We mainly use liquor in the following sweets:

• Canelé de Bordeaux (rum)
• Galette Bretonne (with rum)
• Madeleine au Chocolat (with liqueur: Grand Marnier)

The Galette Bretonne and the Madeleine au Chocolat are also available in “without rum” and “without liqueur” versions, respectively, made without liquor.

▼Gift boxes
• Classic Baked Sweets Gift Box L [9 Varieties, 15 Pieces]: includes 2 Galettes Bretonnes (with rum)
• Classic Baked Sweets Gift Box M [9 Varieties, 9 Pieces]: includes 1 Madeleine au Chocolat (with liqueur)
• Gluten-Free Gift Box [S] and Gift Box [M] with Higuchi Apiary: contain no sweets made with liquor

Even in baked sweets, a small amount of alcohol may remain. Children, pregnant women, people sensitive to alcohol and anyone who will be driving should take care.

For seasonal products, please check the “Notes” section on the allergen list page.

Is there parking?

The shop does not have its own dedicated parking lot. If you are coming by car, please use one of the paid coin-operated parking lots nearby.
If you are coming by train, the shop is about a 4-minute walk from Fushimi-Momoyama Station on the Keihan Main Line and about a 5-minute walk from Momoyama-Goryomae Station on the Kintetsu Line.

Can I eat and drink in the shop?

Yes, you can enjoy your order in our in-store eat-in space. Seating consists of 5 counter seats and 4 terrace seats (2 tables for 2 people each). High-speed Wi-Fi is also available.
Takeout is available as well. Opening hours are 11:00–18:00 (last order 17:30).

Where can I check the day’s cake selection and sold-out items?

The fresh cakes we sell change from day to day. We post updates on in-store availability as needed on Instagram↗︎.
Items may sell out after a post. If you want to be sure to get something, please call us (075-644-4118).

Do the 2 types of lemon cake differ in how they should be stored and how long they keep?

Yes. The lemon cake with icing must be kept refrigerated and keeps until the end of the day of purchase. The lemon cake without icing can be stored at room temperature and keeps for approximately 7 days from the date of manufacture. Please prioritize the date shown on the label of the product you have.

How long do baked-goods gifts keep, and how should I store them?

As a guideline, baked-goods gifts keep for about 2 weeks from the date of manufacture. Please store them in a cool place, away from direct sunlight and high temperature and humidity. The exact date is printed on the back of each individual sweet.

What payment methods can I use in store?

▼In store
• Cash
• Credit cards: Visa, Mastercard, JCB, American Express, Diners Club, Discover
• Transit IC e-money: Suica, PASMO, ICOCA, Kitaca, TOICA, manaca, SUGOCA, nimoca, Hayakaken
• Other e-money: iD, QUICPay+
• Code payments: PayPay, Rakuten Pay, d Barai, au PAY, Merpay, WeChat Pay, Alipay+, and others

Apple Pay and Google Pay can be used if one of the e-money services or cards listed above is registered.

What kind of cream puff is the Oven-Baked Cream Puff?

It is our classic cream puff: a crisp cookie-crust choux generously filled with a rich cream that combines fresh cream with custard made using “Sakura” eggs from a purely Japanese chicken breed.
It must be kept refrigerated; please eat it on the day of purchase. We also offer a caramel-flavored version, the “Oven-Baked Caramel Cream Puff.”
For details, please see the Oven-Baked Cream Puff product page.

What Are Meringue Cookies?

Meringue cookies are sweets made by baking and drying meringue, which is egg white and sugar whipped together. At Parade, we use kibi sugar (Japanese cane sugar) and finish them with a light texture: a crisp first bite, then an airy, fizzy melt in your mouth.

What kind of sweet is a sablé diamant?

True to its name, which means “diamond” in French, this is a sablé coated with sugar that sparkles around the outside. For the sugar coating, we use vanilla sugar that we make by hand in our shop from vanilla bean pods.
It keeps for about 3 weeks. Please store it in a cool place, away from direct sunlight, high temperatures and humidity. It is also included in our baked goods gift boxes.
For details, please see the Sablé Diamant product page.

Is the Galette Bretonne available both with and without rum?

Yes. It is available both with rum and without rum. The individually sold Galette Bretonne contains rum. The rum-free version is included in our gift boxes. Please contact the store to ask whether it can be purchased individually.

What kind of sweet is a Linzer torte?

The Linzer torte is a sweet associated with Linz, Austria, combining a nut pastry with jam. At Parade, we layer a cinnamon-scented pastry, almond batter and our house-made framboise (raspberry) jam, and bake them together.

What baked goods can I choose as a gift (temiyage) from Fushimi?

We offer Gifts M and L, assortments of our classic baked goods; Gift S, with sweets made with rice flour; and a gift that includes honey from Kyoto Higuchi Apiary. You can choose based on the number of pieces, the ingredients, and the recipient’s preferences. As a guideline, the baked goods keep for about 2 weeks from the date of manufacture.

How do the gift boxes differ by type?

They differ in the types and number of sweets they contain.
・Classic Baked Goods Gift Box M [9 types, 9 items]: 2 types of sablé (12 pieces each), Galette Bretonne, 3 types of madeleine, financier, Sésame Matcha, Boule de Neige Chocolat
・Classic Baked Goods Gift Box L [9 types, 15 items]: 2 types of sablé (12 pieces each), Galette Bretonne (2 each without rum and with rum), Honey Madeleine, Madeleine Chocolat (without liqueur), financier, Sésame Matcha, Boule de Neige Chocolat
・[Gluten-Free] Gift Box [S]: 4 Honey Madeleines, 2 Madeleine Chocolat (without liqueur), 2 Sésame Matcha, 2 Boule de Neige Chocolat
・Gift Box [M] with Higuchi Bee Farm: 8 classic baked goods in 7 types, plus Wildflower Honey (160 g) from Kyoto Higuchi Bee Farm
The sweets made with liquor are the Galette Bretonne (with rum) in the L box and the Madeleine Chocolat (with liqueur) in the M box. For full details, please see the list of gift boxes.

What kinds of honey, eggs and chocolate do you use?

The ingredients we use vary by product. Our main ingredients are as follows.
• Honey: Purely Japanese honey from Higuchi Apiary in Fushimi, Kyoto (Honey Madeleine, Caramelized Honey Canelé, etc.)
• Eggs: “Sakura” eggs from purely Japanese-bred hens (Oven-Baked Cream Puff, Canelé de Bordeaux, Honey Madeleine, etc.)
• Chocolate: Chocolate from Valrhona of France (Madeleine Chocolat, etc.)
• Butter: Cultured butter (Brown Butter Financier, Galette Bretonne, etc.)
Please check each product page for that product’s ingredients.

Is there an ideal temperature or way to warm the sweets so they taste their best?

Depending on the product, there are recommended ways to enjoy it.
• Canelé de Bordeaux: Warming it for 3–5 minutes in a toaster oven that has not been preheated makes the caramel on the surface crisp, giving it a texture close to freshly baked.
• Brown Butter Financier: Warming it in a toaster oven for about 1–2 minutes gives it a texture and aroma close to freshly baked.
• Linzer Torte: The ideal serving temperature is 5–20°C.
• Lemon Cake (with icing): We recommend letting it sit at room temperature for a little while to enjoy the fluffy texture of the cake, or, in summer, enjoying it chilled straight from the refrigerator.
Toaster ovens heat differently depending on the model, so please keep an eye on the sweets while warming them to avoid burning.

How many people do Size 4, Size 5 and Size 6 whole cakes serve?

Parade’s “Decoration Cake with Fresh Cream and Seasonal Fruit” serves approximately 3–4 people in Size 4, 4–6 people in Size 5 and 6–7 people in Size 6. Please choose a size based on how much will be eaten and whether it will be served together with other sweets.

How long can I carry a cake? Do I need ice packs or an insulated bag?

Please plan on carrying it for about 1 hour. Conditions vary depending on the temperature, the type of cake and how you travel, so if you are planning a long journey, please consult the shop before purchase.

Can I have a message plate or candles added to a birthday cake?

The “Decoration Cake with Fresh Cream and Seasonal Fruit” comes with an original cookie plate and 1 set of 5 candles. A charge applies to candles from the 2nd set onward.

Are the sweets for sharing at work individually wrapped? How many people can a gift serve?

The Classic Baked Goods Gift is an assortment of sweets packed in individual bags. Note, however, that “9 items” does not mean 9 pieces: some items, such as the sablés, contain several pieces in one bag. Please think separately about how many people you are giving to and how many bags you want to give each person.

What is the difference between a financier and a madeleine?

Generally, a financier is characterized by the flavors of egg whites, almonds, and browned butter, while a madeleine is typically based on a batter made with whole eggs. At Cafe & Sweets Parade Kyoto, we offer the Brown Butter Financier and a madeleine made with rice flour and honey.

Do canelés taste better warmed? How do you recommend eating them?

If you warm Parade’s Canelé de Bordeaux for about 3 to 5 minutes in a toaster oven that has not been preheated, the caramel on the surface becomes crisp, and you can enjoy a texture and aroma close to freshly baked. Because heating varies by model, please keep an eye on it while it warms.

Can cakes and baked goods be frozen?

Because ingredients and finishing differ from product to product, we do not state that all cakes and baked goods can be frozen under the same conditions. Please first check each product’s storage instructions and date label. If you plan to freeze a product, please consult the shop before purchasing and tell us the product name.

What is the difference between sablés, cookies and galettes?

“Cookie” is a name for a wide range of baked goods. “Sablé” is used as a name describing a texture that crumbles softly like sand, and “galette” is used for sweets with a flat shape, among other things. Parade’s Galette Bretonne is a thick-baked cookie made with butter.

Can I get paper bags, small bags for sharing or gift wrapping?

In store, paper bags, plastic bags, bags for baked goods and gift wrapping are available for a fee. Prices vary by type and size. Please let us know how many you need and any wrapping requests before purchase.

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Cafe & Sweets Parade Kyoto

〒612-8041

Heights Momoyama No. 105, 574 Uoya-cho, Fushimi-ku, Kyoto-shi, Kyoto

* If you are coming by car, please use a nearby parking lot.

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