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SweetloreEncyclopedia of World Sweets (534)

SWEETS&CAKES

Ma’amoul

Maamoul

A festive sweet of patterned dough wrapped around dates or nuts

Baked Sweets / Middle East

Colored-pencil illustration showing the shape and structure of maamoul

Break open one of these round, domed or oval sweets carved with patterns, and a filling of dates or nuts appears. Ma’amoul of the Middle East is a sweet for which the shell and the filling are made separately, and each piece is wrapped and baked one by one. Inside a crumbly shell, it encloses either a soft, sticky fruit filling or chopped nuts. Making large numbers of these sweets, with family members dividing up the work, is also part of preparing to welcome guests at the end of the fast or at Easter.

An assortment of ma’amoul decorated with patterns from different molds
Sweets published as ma’amoul filled with dates and nuts (September 2, 2024; location unknown). Different patterns are applied to the round and domed shapes. Photo: روتانا / Wikimedia Commons / CC BY 4.0. Reduced-size version obtained from Commons. No content alterations or cropping by us.

Dough rubbed with fat, and patterns pressed from molds

The flour for the shell is semolina alone or semolina combined with wheat flour, and butter or ghee is used. In one recipe (ingredient proportions and method), semolina, wheat flour, butter and a leavening agent are combined into a crumbly mixture and left for 12 hours or more, with milk added afterward; in another method, semolina and fat are rested for 4 hours before rose water, orange blossom water and ghee are added. In both, the flour and fat are worked together first, and the remaining ingredients are added after the mixture has been left to rest.

A cohesive date paste and chopped nuts mixed with sugar or spices are in different states when they are wrapped. The shell is given some thickness so that the sharp edges of the nuts do not tear it; once the opening is closed and the piece is pressed into a wooden mold, the carved pattern transfers to the outside. Lines are sometimes made with a fork, and changing the shape can also serve as a marker of the filling inside. Even when the filling is identified by shape, the pairing of shape and filling varies from maker to maker.

Rose water or orange blossom water perfumes the shell, combined with the flavors of dates, walnuts and pistachios. Sweetness comes not only from the shell but also from the filling and from the powdered sugar sprinkled on after baking.

Ma’amoul madd, baked in 3 layers on a tray

Ma’amoul madd is not wrapped piece by piece; instead, a bottom layer of dough, a filling such as dates or pistachios, and a top layer of dough are stacked on a baking tray. Before baking, cuts and fork patterns are made, and after baking and cooling thoroughly, it is divided into squares. Instead of shaping each piece in a mold, this method sandwiches the filling between upper and lower layers of dough spread across the whole tray.

Dahdah, passed on by Manal Ismail in Hebron, Palestine, is also a sweet spread on a tray and baked. In her household, it is made as a type of ma’amoul. Semolina, walnuts, coconut and cinnamon go between layers of a semolina and wheat-flour shell, and syrup is poured over after baking. Like ma’amoul madd, it is baked large and cut into pieces, but it differs in that the filling includes grain as well as nuts, and in that it is soaked in syrup at the end.

Doughs with egg, and sweets made with cheese or meringue

In western Saudi Arabia, there is a version whose shell is made without semolina, from wheat flour, butter, corn oil, whole eggs and powdered milk. The butter and oil are beaten together, the eggs are added one at a time, and then the dry ingredients are mixed in; the dates are combined with cardamom, fennel and anise. Compared with methods in which the semolina first absorbs the fat, it differs in the type of flour, the use of eggs and the order of mixing.

In the cheese-filled ma’amoul handed down in Latakia and Slinfah in Syria, fat is worked into semolina and wheat flour, the mixture is refrigerated, and it is then brought together with milk and orange blossom water. Unsalted mozzarella or desalted akkawi is wrapped inside, and after shaping, the pieces are chilled again before baking and finished with powdered sugar or pistachios. In this household recipe, the dough and the shaped sweets are each chilled before baking, and the wrapped cheese softens during baking.

Among the karabij made in Lebanese families, there are also versions that pair a baked sweet with a sweet foam. In Nina Dobesh’s recipe, pistachio-filled sweets are baked and served with a meringue scented with rose water. A light foam made separately is combined with the fat-rich shell and the nut filling.

Ka’ak and ma’amoul assembled together in Ramallah
Ka’ak and ma’amoul photographed in Ramallah, Palestine (May 2, 2021). The creator describes them as an assortment of date-filled rings and sweets filled with walnuts or pistachios. Photo: Fjmustak / Wikimedia Commons / CC BY-SA 4.0. Reduced-size version obtained from Commons. No content alterations or cropping by us.

A 19th-century record and the origin of the name ma’amoul

Carlo Landberg’s record of the language and life of the Sidon region, published in 1883, includes a sweet named معمول. It is made with semolina and butter, filled with nuts and sugar or with date paste, and decorated with patterns on the surface. Easter, Carnival and the major Islamic festival are listed as occasions for making it at home. This 19th-century description, too, specifically records the ingredients of the shell and filling, the surface decoration, and the festivals for which the sweet was made.

Maʿmūl is related to the Arabic عمل, meaning “to do, to make,” and is a word form meaning “something made.” Socrates Spiro’s 1895 dictionary of colloquial Egyptian Arabic also gives, in the same entry, both “made, manufactured” and “a kind of Syrian cake.” Following the specific record of how it was made in Sidon, the word also survived in an Egyptian dictionary as the name of a sweet that crossed regional boundaries.

Among older relatives of these filled sweets is kahk. According to food culture scholar Nawal Nasrallah, medieval kahk was a food that travelers on horses and camels carried with them and kept for weeks. Present-day Egyptian kahk also differs in that it does not use semolina. Nasrallah also sees in the date sweets of ancient Mesopotamia a shared custom of preparing filled sweets for festive days. However, it is not clear whether the names or recipes have been passed down unchanged since ancient times.

Homemade ma’amoul arranged on a large platter
Sweets the photographer made using a Lebanese ma’amoul recipe (February 19, 2008; location unknown). Small sweets dusted with powdered sugar are arranged on a large platter. Photo: fugzu / Wikimedia Commons / CC BY 2.0. Original-size image obtained. No content alterations or cropping by us.

Family teamwork and the festivals of each community

Before Eid or Easter, family members divide up the dough, the filling, the shaping and the baking. Chef Sami Tamimi recalls relatives sitting in a circle, each taking on their own task. Because enough are made not only for guests but also to share with relatives and friends, the time spent shaping the sweets also becomes an occasion for the family to gather. Shops make them year-round, and they have also been carried on by bakeries abroad with roots in the Middle East.

Jewish families also make ma’amoul for festivals and for guests. Nasrallah lists it as a Purim sweet, and the ANU Museum of the Jewish People reports an example of Moroccan families making it for guests at Mimouna and Sukkot. The museum also holds a record of date-filled ma’amoul from a Karaite family.

Samaritans also eat ma’amoul at Sukkot. The community’s cookbook depicts a scene of coming down from the holy mountain and gathering around the table beside the family sukkah. Alongside ma’amoul, the baked goods include sesame and anise sweets and baklava. Even when the same ma’amoul is on the table, the way families gather and the meaning of the festival differ from community to community.

Glossary

Carlo Landberg
A Swedish Orientalist who studied the dialects of regions such as Syria and Lebanon. He recorded ma’amoul in his 1883 record of the language and life of the Sidon region.
Manal Ismail
The maker who shared her Hebron household’s dahdah with the food culture organization Asif.
Samaritans
A distinct religious community with origins in ancient Israel. Separate from the Karaites, they also have their own distinctive table for Sukkot.
Socrates Spiro
The author who compiled a dictionary of colloquial Egyptian Arabic in the late 19th century.
Kahk
A sweet of Egypt and elsewhere. It shares a history of filled sweets closely related to that of ma’amoul.
Semolina
A coarsely ground meal of wheat or other grains. In ma’amoul, it is one of the flours used to make the outer shell.
Ghee
A fat made by removing the water and milk solids from butter.
Dates
The fruit of the date palm. In ma’amoul, a filling made from date paste is often used.
Eid
An Islamic festival. There is a custom of making sweets for celebrations such as the end of the month of fasting.
Ma’amoul madd
A format in which dough and filling are layered in a large pan, baked and cut into pieces.
Dahdah
A layered semolina sweet handed down in Hebron and elsewhere. In the household recipe published by Asif, it is soaked in syrup after baking.
Karabij
A related sweet in which nuts are wrapped in dough. Depending on the region or household, it is served with a sweet foam; the recipe introduced in this article uses meringue.
Sami Tamimi
Co-author of the cookbook Falastin. A chef who has shared his memories of relatives making ma’amoul together.
Cardamom / fennel / anise
Spices, each with its own distinct sweet, refreshing aroma. They are used together in the date-filled ma’amoul of western Saudi Arabia.
Akkawi
A white cheese of the eastern Mediterranean region. Brined akkawi is sometimes desalted for use in sweets.
Nawal Nasrallah
An Iraqi food culture scholar. She was interviewed by Smithsonian about the etymology and history of filled sweets.
Karaites
A branch of Judaism. Materials at the ANU Museum include a ma’amoul recipe handed down in a household of this community.
Nina Dobesh
The maker who shared her household’s karabij in the ANU Museum’s food culture materials.
TOPMa’amoul | Cafe & Sweets Parade Kyoto

(FAQ)

All You Need to Know

Do you have gluten-free sweets made without wheat flour?

Yes. We offer sweets made without wheat flour, such as madeleines made with rice flour. However, they are made in the same kitchen as products that use wheat flour. If you have a wheat allergy or need to strictly avoid wheat, please consult our staff before purchasing.

Do you use additives such as preservatives or emulsifiers?

We do not add preservatives or colorings when making our sweets.

Some of our baked goods (such as madeleines and chocolat) use baking powder to help the batter rise. In addition, ingredients we purchase, such as chocolate, may contain additives such as emulsifiers that help maintain their quality.

To see the ingredients we use, please check the ingredients listed on each product page.

When is the Seasonal Citrus and Lemon Curd Cake available?

This cake is sold on an irregular basis.
It is often available on Saturdays, Sundays and public holidays. We post updates on in-store availability as needed in our Instagram Reels, so please check there.

Do you sell fresh cakes on Wednesdays?

We do not currently sell fresh cakes on Wednesdays.
On Wednesdays, we mainly sell baked sweets and drinks.

*Many customers have asked about this, but no decision has been made yet about selling fresh cakes on Wednesdays.

Can I request noshi paper (noshi kakegami) for gifts, presents, and the like?

For gift boxes in sizes M and L, we offer inner noshi (uchi-noshi) only, at 100 yen (tax included) per sheet. Please specify the top inscription and name inscription, and place your request at least 3 days in advance. For same-day requests, please consult the shop.

Do you offer OEM (manufacturing of original products)?

We are currently accepting consultations on OEM requests, depending on their details.
To start, please contact us through the inquiry form with details such as your product concept, desired quantity, and sales purpose.

Where is the shop located?

Cafe & Sweets Parade Kyoto is in Uoya-cho, one street south of the Otesuji Shopping Street, a 4-minute walk from Keihan Fushimi-Momoyama Station and a 5-minute walk from Kintetsu Momoyama-Goryomae Station. Parade stands in an area full of history and charm. Nearby are Torisei, a sake and yakitori restaurant run by a long-established sake brewery; Teradaya, said to be the place where Sakamoto Ryoma was attacked; the Fushimi Jikkokubune, wooden boats that take you along the canal; and many other places.
For the exact location and other details of Cafe & Sweets Parade Kyoto, please check Google Maps↗︎.

What days is the shop open?

We are open every Wednesday through Sunday from 11:00 to 18:00 (last order 17:30). We are regularly closed on Mondays and Tuesdays.
On public holidays, we are open on some days and closed on others.
We may also close temporarily on irregular days, or open on regular closing days. For the latest information, please check Instagram↗︎ or Google Maps↗︎.

How can I place a large order?

Yes, we accept orders through this inquiry form.
Large orders are orders of 21 or more units, or orders with 10 or more delivery addresses.

Can you tell me about allergens in your products?

Whether a product uses egg, wheat flour, peanuts, walnuts, other nuts or dairy products is stated on the allergen list page and on each product’s page.

Peanuts (groundnuts) and walnuts are shown separately from “other nuts” such as almonds.

Points of caution other than the items above, such as sesame, gelatin and honey, are written in the “Notes” section of each product. However, not all allergens are listed. For assortments such as gift boxes, the ingredients of each sweet included are listed under [Ingredients] on the product page.

If you have any questions, please ask our in-store staff or call us (075-644-4118) before purchasing.

Do any of your products contain alcohol?

Yes. We mainly use liquor in the following sweets:

• Canelé de Bordeaux (rum)
• Galette Bretonne (with rum)
• Madeleine au Chocolat (with liqueur: Grand Marnier)

The Galette Bretonne and the Madeleine au Chocolat are also available in “without rum” and “without liqueur” versions, respectively, made without liquor.

▼Gift boxes
• Classic Baked Sweets Gift Box L [9 Varieties, 15 Pieces]: includes 2 Galettes Bretonnes (with rum)
• Classic Baked Sweets Gift Box M [9 Varieties, 9 Pieces]: includes 1 Madeleine au Chocolat (with liqueur)
• Gluten-Free Gift Box [S] and Gift Box [M] with Higuchi Apiary: contain no sweets made with liquor

Even in baked sweets, a small amount of alcohol may remain. Children, pregnant women, people sensitive to alcohol and anyone who will be driving should take care.

For seasonal products, please check the “Notes” section on the allergen list page.

Is there parking?

The shop does not have its own dedicated parking lot. If you are coming by car, please use one of the paid coin-operated parking lots nearby.
If you are coming by train, the shop is about a 4-minute walk from Fushimi-Momoyama Station on the Keihan Main Line and about a 5-minute walk from Momoyama-Goryomae Station on the Kintetsu Line.

Can I eat and drink in the shop?

Yes, you can enjoy your order in our in-store eat-in space. Seating consists of 5 counter seats and 4 terrace seats (2 tables for 2 people each). High-speed Wi-Fi is also available.
Takeout is available as well. Opening hours are 11:00–18:00 (last order 17:30).

Where can I check the day’s cake selection and sold-out items?

The fresh cakes we sell change from day to day. We post updates on in-store availability as needed on Instagram↗︎.
Items may sell out after a post. If you want to be sure to get something, please call us (075-644-4118).

Do the 2 types of lemon cake differ in how they should be stored and how long they keep?

Yes. The lemon cake with icing must be kept refrigerated and keeps until the end of the day of purchase. The lemon cake without icing can be stored at room temperature and keeps for approximately 7 days from the date of manufacture. Please prioritize the date shown on the label of the product you have.

How long do baked-goods gifts keep, and how should I store them?

As a guideline, baked-goods gifts keep for about 2 weeks from the date of manufacture. Please store them in a cool place, away from direct sunlight and high temperature and humidity. The exact date is printed on the back of each individual sweet.

What payment methods can I use in store?

▼In store
• Cash
• Credit cards: Visa, Mastercard, JCB, American Express, Diners Club, Discover
• Transit IC e-money: Suica, PASMO, ICOCA, Kitaca, TOICA, manaca, SUGOCA, nimoca, Hayakaken
• Other e-money: iD, QUICPay+
• Code payments: PayPay, Rakuten Pay, d Barai, au PAY, Merpay, WeChat Pay, Alipay+, and others

Apple Pay and Google Pay can be used if one of the e-money services or cards listed above is registered.

What kind of cream puff is the Oven-Baked Cream Puff?

It is our classic cream puff: a crisp cookie-crust choux generously filled with a rich cream that combines fresh cream with custard made using “Sakura” eggs from a purely Japanese chicken breed.
It must be kept refrigerated; please eat it on the day of purchase. We also offer a caramel-flavored version, the “Oven-Baked Caramel Cream Puff.”
For details, please see the Oven-Baked Cream Puff product page.

What Are Meringue Cookies?

Meringue cookies are sweets made by baking and drying meringue, which is egg white and sugar whipped together. At Parade, we use kibi sugar (Japanese cane sugar) and finish them with a light texture: a crisp first bite, then an airy, fizzy melt in your mouth.

What kind of sweet is a sablé diamant?

True to its name, which means “diamond” in French, this is a sablé coated with sugar that sparkles around the outside. For the sugar coating, we use vanilla sugar that we make by hand in our shop from vanilla bean pods.
It keeps for about 3 weeks. Please store it in a cool place, away from direct sunlight, high temperatures and humidity. It is also included in our baked goods gift boxes.
For details, please see the Sablé Diamant product page.

Is the Galette Bretonne available both with and without rum?

Yes. It is available both with rum and without rum. The individually sold Galette Bretonne contains rum. The rum-free version is included in our gift boxes. Please contact the store to ask whether it can be purchased individually.

What kind of sweet is a Linzer torte?

The Linzer torte is a sweet associated with Linz, Austria, combining a nut pastry with jam. At Parade, we layer a cinnamon-scented pastry, almond batter and our house-made framboise (raspberry) jam, and bake them together.

What baked goods can I choose as a gift (temiyage) from Fushimi?

We offer Gifts M and L, assortments of our classic baked goods; Gift S, with sweets made with rice flour; and a gift that includes honey from Kyoto Higuchi Apiary. You can choose based on the number of pieces, the ingredients, and the recipient’s preferences. As a guideline, the baked goods keep for about 2 weeks from the date of manufacture.

How do the gift boxes differ by type?

They differ in the types and number of sweets they contain.
・Classic Baked Goods Gift Box M [9 types, 9 items]: 2 types of sablé (12 pieces each), Galette Bretonne, 3 types of madeleine, financier, Sésame Matcha, Boule de Neige Chocolat
・Classic Baked Goods Gift Box L [9 types, 15 items]: 2 types of sablé (12 pieces each), Galette Bretonne (2 each without rum and with rum), Honey Madeleine, Madeleine Chocolat (without liqueur), financier, Sésame Matcha, Boule de Neige Chocolat
・[Gluten-Free] Gift Box [S]: 4 Honey Madeleines, 2 Madeleine Chocolat (without liqueur), 2 Sésame Matcha, 2 Boule de Neige Chocolat
・Gift Box [M] with Higuchi Bee Farm: 8 classic baked goods in 7 types, plus Wildflower Honey (160 g) from Kyoto Higuchi Bee Farm
The sweets made with liquor are the Galette Bretonne (with rum) in the L box and the Madeleine Chocolat (with liqueur) in the M box. For full details, please see the list of gift boxes.

What kinds of honey, eggs and chocolate do you use?

The ingredients we use vary by product. Our main ingredients are as follows.
• Honey: Purely Japanese honey from Higuchi Apiary in Fushimi, Kyoto (Honey Madeleine, Caramelized Honey Canelé, etc.)
• Eggs: “Sakura” eggs from purely Japanese-bred hens (Oven-Baked Cream Puff, Canelé de Bordeaux, Honey Madeleine, etc.)
• Chocolate: Chocolate from Valrhona of France (Madeleine Chocolat, etc.)
• Butter: Cultured butter (Brown Butter Financier, Galette Bretonne, etc.)
Please check each product page for that product’s ingredients.

Is there an ideal temperature or way to warm the sweets so they taste their best?

Depending on the product, there are recommended ways to enjoy it.
• Canelé de Bordeaux: Warming it for 3–5 minutes in a toaster oven that has not been preheated makes the caramel on the surface crisp, giving it a texture close to freshly baked.
• Brown Butter Financier: Warming it in a toaster oven for about 1–2 minutes gives it a texture and aroma close to freshly baked.
• Linzer Torte: The ideal serving temperature is 5–20°C.
• Lemon Cake (with icing): We recommend letting it sit at room temperature for a little while to enjoy the fluffy texture of the cake, or, in summer, enjoying it chilled straight from the refrigerator.
Toaster ovens heat differently depending on the model, so please keep an eye on the sweets while warming them to avoid burning.

How many people do Size 4, Size 5 and Size 6 whole cakes serve?

Parade’s “Decoration Cake with Fresh Cream and Seasonal Fruit” serves approximately 3–4 people in Size 4, 4–6 people in Size 5 and 6–7 people in Size 6. Please choose a size based on how much will be eaten and whether it will be served together with other sweets.

How long can I carry a cake? Do I need ice packs or an insulated bag?

Please plan on carrying it for about 1 hour. Conditions vary depending on the temperature, the type of cake and how you travel, so if you are planning a long journey, please consult the shop before purchase.

Can I have a message plate or candles added to a birthday cake?

The “Decoration Cake with Fresh Cream and Seasonal Fruit” comes with an original cookie plate and 1 set of 5 candles. A charge applies to candles from the 2nd set onward.

Are the sweets for sharing at work individually wrapped? How many people can a gift serve?

The Classic Baked Goods Gift is an assortment of sweets packed in individual bags. Note, however, that “9 items” does not mean 9 pieces: some items, such as the sablés, contain several pieces in one bag. Please think separately about how many people you are giving to and how many bags you want to give each person.

What is the difference between a financier and a madeleine?

Generally, a financier is characterized by the flavors of egg whites, almonds, and browned butter, while a madeleine is typically based on a batter made with whole eggs. At Cafe & Sweets Parade Kyoto, we offer the Brown Butter Financier and a madeleine made with rice flour and honey.

Do canelés taste better warmed? How do you recommend eating them?

If you warm Parade’s Canelé de Bordeaux for about 3 to 5 minutes in a toaster oven that has not been preheated, the caramel on the surface becomes crisp, and you can enjoy a texture and aroma close to freshly baked. Because heating varies by model, please keep an eye on it while it warms.

Can cakes and baked goods be frozen?

Because ingredients and finishing differ from product to product, we do not state that all cakes and baked goods can be frozen under the same conditions. Please first check each product’s storage instructions and date label. If you plan to freeze a product, please consult the shop before purchasing and tell us the product name.

What is the difference between sablés, cookies and galettes?

“Cookie” is a name for a wide range of baked goods. “Sablé” is used as a name describing a texture that crumbles softly like sand, and “galette” is used for sweets with a flat shape, among other things. Parade’s Galette Bretonne is a thick-baked cookie made with butter.

Can I get paper bags, small bags for sharing or gift wrapping?

In store, paper bags, plastic bags, bags for baked goods and gift wrapping are available for a fee. Prices vary by type and size. Please let us know how many you need and any wrapping requests before purchase.

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Cafe & Sweets Parade Kyoto

〒612-8041

Heights Momoyama No. 105, 574 Uoya-cho, Fushimi-ku, Kyoto-shi, Kyoto

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